Ford’s chief executive has announced his company’s intention of selling driverless cars to the public by the year 2025.
During a speech at the company’s headquarters in Michigan, Mark Fields said he wants to lower the costs of self-driving technologies to the point where autonomous vehicles are affordable to millions of people, reports Bloomberg.
“We’re dedicated to putting autonomous vehicles on the road for millions of people, not just those who can afford luxury cars…around mid-decade we’ll make vehicles available for people to purchase for themselves,” Fields said.
According to the marque’s CEO, fully autonomous vehicles will allow occupants to enjoy entertainment or conduct business in their vehicles, rather than having to drive them or at the very least, monitor them, as with current semi-autonomous vehicles.
“Think about all the things you can do when you don’t have to be focused on driving. You can design lots of things, using the interior for a lot of different use cases,” he said.
While Fields freely admits that Ford may not be the first automaker to offer driverless cars to consumers, he is confident the carmaker can be the first to offer the technology to the masses.