The Chevrolet Camaro has outsold the Ford Mustang in the United States for the first time in almost two years.
In September, General Motors managed to sell 6,577 examples of the Camaro, 148 more than the Ford Mustang, which has outsold Chevy’s muscle car every month since November 2014, thanks to the introduction of the hugely popular sixth-gen model.
The key reason for the bump in Camaro sales is that incentives in the 2016 model jumped from $1,080 in August to a $3,340 average in September, as Chevrolet looks to sell off its current inventory before the arrival of the 2017 Camaro.
Speaking with AutoNews, Chevrolet spokesman Jim Cain said “We wanted to reduce our 2016 model year inventories ahead of the 2017 launch, so we had very good offers in the marketplace. The result was a significant increase in retail market share and a very nice reduction in our inventories on dealer lots.”
The sales battle between the pair of iconic muscle cars has been particularly interesting in recent years. With the bold redesign of the fifth-gen Camaro, it managed to outsell the Mustang every year from 2010 through 2014. When the sixth-gen Mustang arrived, the tables turned and it took the crown.
Despite the Camaro’s win in September, it won’t outsell the Mustang for this calendar year, currently languishing behind with 54,535 sales at the end of September to the 87,258 of the Mustang.