Porsche Will Not Go Below The Macan And Boxster – Period

The core brand of the VW Group might be in quite a predicament and is taking certain measures, but Porsche is doing very nicely, thank you, with its current portfolio.

Having posted record sales for the first half of 2016, the Stuttgart-based brand has a relatively fresh line-up and doesn’t intend to go below a certain threshold, meaning the 718 Boxster and Macan, which are its most affordable sports car and SUV, respectively.

“There is absolutely no intention to go below what we have today”, global sales chief Detlev von Platen told Autonews at the opening of the Porsche Experience Center in Los Angeles, refuting speculation that a smaller crossover, which would slot below the Macan, was in the works.

“We are an exclusive sports car manufacturer”, said von Platen. “We have nothing to gain by creating a cheaper Porsche in the future. It’s not about quantity, it’s about quality in what we do.”

Porsche believes that, by going in lower niches would devalue their brand – and they could be right. That’s not to say that they’re resting at their laurels. In fact, they are planning to expand, but in different ways.

Apart from an electric sports saloon, previewed by the Mission E concept, future investments “will go more in the development of new services around the car”, such as helping the driver locate a parking spot and pay for it quickly, von Platen explained.

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  • TheBelltower

    “We have nothing to gain by creating a cheaper Porsche in the future. It’s not about quantity, it’s about coaxing buyers into spending an absurd amount of money to change the tail pipe color from chrome to black, painted key fobs, color-keyed air vent slats, parking sensors like the ones offered on a $30k Hyundai, and a high-margin chrono package that should really come standard with a premium sports car.”

    There, fixed it. Why go through all the work of selling more cars when Porsche can upsell their existing customers on worthless trinkets?

  • JudeK

    “We are an exclusive sports car manufacturer”, said von Platen. “We have nothing to gain by creating a cheaper Porsche in the future. It’s not about quantity, it’s about quality in what we do.”
    Riiiiiight. And the Macan / Cayenne exist for what reason, precisely? 😛

    • antbee

      Exactly! They built them for quantity, especially the Cayenne, because SUVs were king when it came out, and Porsche didn’t want to be left behind. Both vehicles still cost a fortune once you option them to “Porsche quality.”

    • Auf Wiedersehen

      They exist for revenue to continue doing what they do best. And they don’t sell those in “quantities” that their competitors do or by any standard of industry “quantities”. Frankly I’m glad they have them to keep the money rolling in and they sell because they are one of the best. People buy them because you can’t get the same experience elsewhere. Before, during and after the sale. Period.

  • Porsche – “There is absolutely no intention to go below what we have today”

    BMW – “We will never make a front wheel drive”

    Mercedes – “We are a premium brand, we’d never compromise quality and exclusivity for sales”

    • antbee

      Two of those companies have already eaten their words… LOL!

  • antbee

    That’s great news?! So, a Boxter or a Cayman are going to be the only choices for entry-level Porsches, eh?
    I guess my dreams of a new 914 are dead in the water. J/K

  • Don,t need ,is great for them this way !

  • fabri99

    That was not up for debate Porsche.

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