Toyota Teases 2018 Camry, Says “Prepare To Stare”

For a nameplate that has become synonymous with the automotive equivalent of ‘beige’, Toyota is sure hyped about the styling and character of its next generation sedan coming to the Detroit Auto Show in January.

On Thursday, Toyota dropped the first official teaser of the 2018 Camry revealing the rear quarter of the car. From this angle, it looks more aggressive and stylish than anything else we’ve seen from the Camry, with swooping lines, (fake) vents under the thinner LED lamps, and a boot spoiler. But then again, that doesn’t say much, as Toyota’s mid-size sedan family hasn’t exactly been on the forefront of design.

Toyota execs have high hopes for the new iteration of the Camry that will have a difficult task ahead of it, as SUVs have eroded the segment in recent years, with the RAV-4 poised to steal its sales crown in the USA for the first time ever next year.

According to Autonews, Bob Carter, senior vice president of automotive operations at Toyota Motor Sales U.S.A, told reporters at the brand’s holiday party in Detroit: “The first time that I had the opportunity to see and drive this vehicle, this was a Camry that sent chills up my back.”

Spy shots of the 2018 Camry suggest that, if anything else, the new model will look sharper and more planted on the road (see our artist’s rendition here). Under the skin, it will ride on Toyota’s TNGA modular platform that we first saw on the 2016 Prius, while a recently spied prototype hinted at the development of a hotter TRD-tuned variant with a 3.5-liter V6 pushing upwards of 300 horses. Standard models are expected to be powered by a 2.5-liter naturally aspirated four and a 2.0-liter turbocharged four from the Lexus NX and IS. A hybrid version will also be available.

Photo Gallery

  • WG

    I am ready to stare at it and see how far Toyota can go to make the Camry’s look uglier.

  • LexusGXman

    I’m excited, whens the release

    • no25

      January 9th!

  • TheBelltower

    So evidently because of all the airflow that’s happening through this bumper, the Camry is going to be mid-engined now? C’mon with this nonsense. All I can say is… that’s going to make one hell of a Camry Dent.

    • Jay

      Nah that is probably just for the XSE model the bases shouldn’t get it, I hope not lol

    • Six_Tymes

      hahaha good one!

    • MultiKdizzle

      I too read Jalopnik.

    • Obsequious Lickspittle

      Air-cooled rear lights.
      Toyota’s got the patent…

  • I Wish I Owned Toyota

    I respect Toyota. They are enthusiastic about other brands; keep a civil profile; have a huge international presence. I believe that the Camry is excellent automobile for many a buyer. We’re a bit tainted being members here at Carscoops given our enthusiast status.

  • ZYGIUS

    Whats wrong is with C-pillar?

    • Enter Ranting

      Toyota.

  • Nordschleife

    Could be interesting but could be Lexus. Calm down Toyota.

  • OH NO,THE PRIUS IS CONTAGIOUS.

  • Matt

    Right off the bat, cheap and nasty looking tail-lights. Classic Toyota.

  • Ameer Hassan Tajaldeen

    prepare to stare at a weird looking toyota pruis like camry

  • no25

    There’s a lot of creases, and I’m not sure I understand the fake vent (or what ever that is) under the taillight. The rear also resembles the Corolla a bit. Overall, though, I think it will be way better looking than the current one. A lot of people are making assumptions that it’s ugly before it even comes out. I mean you’re looking at one little spot.

    • Matt

      I think the rear vent helps channel air from the rear wheel arch. Mercedes did it with the last C-Class (except the vents were incorporated into the tail-lights).

    • Marc Gruben

      Given how ugly the Prius is, how even uglier the Mirai is, and how weird and discombobulated Toyota “design” is in general, assuming the Camry will be ugly is the safe play. Thinking it’ll be good looking? That’s going out on a limb

      • no25

        That’s true, but I never said I think it’ll look good – I’m just thinking it’ll look better than what the current one looks like. I do have my hope, though. The Avalon, RAV4, Auris, pre-facelift Corolla, Highlander, Land Cruiser, etc. have decent looks compared to the Camry, so I think they can fix it.

  • Liam Paul

    if it looks anything like the new prius and from this angle it seems to share the same styling cues then it will be stearing in awe of how such a ugly car could get green lighted again from toyota but time will tell when we see the whole car

    • MultiKdizzle

      There’s no way this is bad as the curent-gen Prius.

      The Camry is their bread & butter.

  • Tumbi Mtika

    Goddamn, I really feel Toyota went hard in the paint with this one. I really feel like this will be the one.

  • IFDU

    Once you look at previous spy shots and the..leaked?..nascar version, we basically already know what it’s going to look like. I’m more interested in the development/design of the interior and the interior quality. Camry has some of the worse materials in its class in my opinion. Hope that changes.

    • Carmaker1

      It is improved and will even be offered with red leather. The savings from TNGA, allowed for investment into other areas.

  • Carmaker1

    There is not going to be any TRD version, only the XSE V6 at top. That will have the Toyota 360 Bird’s Eye View camera system, panoramic roof, optional two-tone paint and much more.

  • ErnieB

    Be prepared to stare.. at a clusterfvck!

  • T_Cake

    Didn’t they just do a facelift in the last year or two?

    • no25

      In late 2014 or early 2015, Toyota began selling the updated 2015 Camry we know today. In late 2011 or early 2012, this generation actually hit the markets, so it’s been 5-6 years believe it or not!

  • KidRed

    Prepare to look away in anguish.

  • Enter Ranting

    Oh, come on Toyota! Stop polluting our roads with hideous monstrosities! Beige and reliable is fine. I’d rather look at a plain Spamry than one covered with useless scoops and fake grilles. It’s not an Indy car!

  • hwkr_01

    I see a lot of Lexus LC500 in the design of this rear 3/4 shot and in those spyshots

  • john1168

    The tail light itself looks good but what is with that vent??? I won’t ask if it’s functional or not…LOL And I’ll bet Toyota made the C pillar area look even worse… I think Toyota is tired of all the “bland” remarks of the past but now they’re just giving the Camry overly bold styling just for the sake of doing it. I hope they make this Camry look half way decent but I’m not convinced they know what they’re doing yet…

    • getoffme

      I would not say Toyota does not know what they are doing.

      • john1168

        Toyota has great engineers but their styling department is totally clueless. This teaser pic is a perfect example that they don’t know what’s wrong with the styling of the car. If they did know, the teaser pic would have been of a better looking C pillar. Of course they may not want to acknowledge their mistake with that black spacer monstrosity in the C pillar of their current model.

  • Rich Money

    wow. who knew there were so many ways to make a c-pillar look ridiculous?

    • john1168

      LMAO!!!

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