If you think all BMWs are manufactured in Germany, well, think again: it’s not just the US, where the SUVs are made, but Indonesia, too, and the local assembly line has just started rolling out the latest 7-Series for Asian markets.
By commencing assembly of the flagship sedan locally, the automaker is looking to steal a piece of the pie in the full-size luxury vehicle segment, as they are now able to reduce costs and distribute the car faster across Southeast Asia, Reuters writes.
“We are very positive about the future of Indonesia and therefore we also see an increased potential in the luxury market”, said BMW Group Asia Managing Director, Axel Pannes, on the sidelines of the media launch of the 7-Series in Jakarta earlier this week.
The full-size luxury sedan isn’t the company’s first model to be put together in Indonesia, but the latest addition to the local lineup, which saw an investment of more than 210 billion rupiah ($15.5 million) over the last five years. Foreing automakers are offered incentives by the government to produce vehicles domestically, something which has led to the involvement of local suppliers, too.