BMW 7-Series Gets The Individual Treatment With Turquoise Paint

If you have enough money to buy a brand new BMW 7-Series, there’s a very good chance that you have some spare change to spec it out exactly how you’d like.

For those fortunate enough to be in that position, BMW Individual is the place to turn. Whether it is bespoke leather finishes, custom interior trims, special equipment or distinctive paint finishes, the German brand’s division offers it all.

Consequently, one Dutch BMW 750i owner opted to have the vehicle painted in a unique shade of turquoise, giving the luxurious five-door sedan a truly eye-catching look that could turn heads even in a sea of more expensive supercars and hypercars.

Will such a bold color make an executive saloon like the 7-Series depreciate more? We don’t know, but we do tip our hats to the owner for doing something different.

Images via Auto Forum and Auto Junk


  • baofe
  • Kagan

    Ugh looks like an at least 10 year old bad car.

  • Looks okay imo. A nice change from the usual monochrome look.

    • marioGTI

      In this case I would rather take the monochrome look.

  • Akira

    Money can’t buy taste.

    • Althea Later

      It can’t buy being a boring conformist either

  • Carenthusiast


  • pcurve

    I like! Works surprisingly well!

  • 12333444333

    Quality of reporting is going downhill. No effort even made to identify the colour.

    • Kaisuke971

      Looks like Atlantis Blue

      • Salih Ahzem

        This is a different color I guess… Atlantis Blue (not to be confused with E92/E93 color Atlantic Blue) has way more deep blue rather than this turquoise color. However that may just be due to camera as well… Looks OK to me

        • Przemix

          It reminds me the bmw mistake of painting last produced individual e92 m3 in atlantis instead of atlantic… was mentioned on carscoops

          • Salih Ahzem

            That was the best as BMW couldn’t fix it citing that E92 production “was coming to end and order books had been closed”… Wonder how it ended for the “lucky” owner though…

          • Przemix

            Yes I remember this absurdity. I found a owner’s thread but he didn’t explained how it finally ended

    • Althea Later

      Is BMW “Individual” just any color you want?… or is it from their exclusive extra cost color palette?

      • 12333444333

        It will be PTS like Porsche with a limit on available colours. I’m not aware that it’s a restricted “extra swatch” option list although one could argue PTS is… it’s just a very long approved colour list. Stand to be corrected though!

        • Althea Later

          I am looking at BMW’s website and I found the “individual” link… but it doesn’t show any exterior color choices. Maybe they are always changing or it’s too many?

          • 12333444333

            It will be any colour subject to them being able to ensure consistency in the paint and matching all parts. Therefore they will reserve the right to decline certain colours.

  • Kaisuke971

    It would’ve been so much better if the car had a full cream interior…

  • Packer Backer

    “Five-door sedan” WTF? The 7er isn’t a hatchback. Author is a dildo

    • Tumbi Mtika



      • Packer Backer

      • Packer Backer

        A D, but a fake D.
        Just like he’s a fake car guy.

  • mccarluvr123

    Kudos to the owner for going against the black/silver/grey flow! To be honest, it doesn’t look half bad….As a matter of fact, I kinda like it.

  • fabri99

    I usually love original and brave colour combos, but…this just doesn’t work. Perhaps a darker and greener shade would do.

  • Kash

    I saw a last gen Impala painted in a very similar shade the other day. All that’s missing is a bunch of crosses on the trunk and jesus fishes in the C-pillars.

  • Dennis James

    It was pretty ugly in standard colors…this only makes it worse. I really can’t understand what was BMW thinking with that Japanese cheap car rear.

    • Althea Later

      I think it was BMW that started that rear styling (the dog leg C pillar)… and the Japanese copied it. Not sure who started the chrome strip connecting the forward swept asymmetrical taillamp look though.

  • Still ugly

  • Six Thousand Times

    It’s OK but big cars tend to look better in darker colours.

    • Althea Later

      I agree. I think small cars should be bright colors especially since they are more vulnerable in crashes and need to be seen more easily.

  • Althea Later

    Beautiful color…although I would have chosen one or two shades darker for this sedan.
    And “depreciation”? Really? Who gives a rats a$$. You’re doing it for yourself and no-one else. If you have the money to pay extra to have a car company paint your car any color… do you care about whether someone will pay less later on because it’s an unusual color? Someone will always want something different. Grey cars are a dime a dozen.

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