Chevrolet Trying Desperately To Trademark Corvette Badge In Australia

General Motors is continuing to pursue a trademark for the Chevrolet Corvette’s badge in Australia, four years after making its first attempt.

GM’s persistence to get the Corvette’s badge trademarked Down Under has led to speculation that the brand is planning on bringing the eighth-generation, mid-engined Corvette to Australia later this decade.

In 2013, GM first applied to have the badge trademarked with IP Australia, a local government body that polices trademarks. However, the application was rejected last year because the Chevrolet bowtie apparently resembled the Red Cross, reports Wheels Magazine.

Nevertheless, GM hasn’t given up and recently applied for a divisional trademark for the badge, effectively giving it more time to overcome the original objection to the application. It is thought that GM has spent tens of thousands of dollars pursuing the trademark and that the American automaker may have to ask for an exemption from Australia’s Federal Defence Minister to approve the bowtie badge.

If the C8 Corvette does eventually make its way to Australia, it may arrive up to 12 months later than in the U.S., pushing a possible launch date towards the latter half of 2019.


  • Six Thousand Times

    OK but how hard are they trying to fit right-hand drive?

  • Alex P

    really!? the bow tie looks too much like the Red Cross symbol?? that is just pathetically silly.. geez the Australians are a petty bunch. What a joke.

    • Bash

      Exactly my point..

    • Zandit75

      I’m an Aussie, and can’t understand how this is even a concern. The two designs are nowhere near each other.

  • Jan Mleziva

    Is this Corvettari F7 tdf?

  • Braddo

    Looks like a red Cross??? Maybe if you shut your eyes! I don’t get it.

  • Status

    The RED cross being confused with GOLDEN rectangle. I think the Oz IP feds think someone might mistake the Corvette for an ambulance.