Ford Boss Raj Nair Says New Bronco Will Be ‘Completely Unique’ From Everest, But Will Share Chassis

Ford executive vice president and chief technical officer (CTO), Raj Nair, shed some light on the upcoming Bronco SUV and Ranger mid-size pickup truck for North America on the sidelines of the ongoing Detroit Auto Show.

Speaking to Autoline Detroit’s John McElroy, Nair pretty much confirmed what we suspected, including that the new Ranger will be a North American-spec version of the global model, and that the new Bronco will based on the same pickup truck.

“It will fundamentally be the same Ranger we have globally with some changes for U.S. laws, obviously, and also some aspects that U.S. customers are looking for, so slightly modified for the U.S. customer,” explained Nair.

In regards to the new generation of the Bronco, the Ford boss said it will have a footprint that places it in-between the original model from the 1960s and the larger, last generation from the mid-1990s  :

“This new Bronco will be based off the Ranger platform and so it’s going to be a similarly sized vehicle to what you see in the Ranger. Now, for our American customers who have never seen that global Ranger, it’s a bit bigger than the Ranger we used to have here in the U.S., so I would say it’s kind of in-between in what you saw with that really big Bronco [the 1992-1996 model], and then the smaller Bronco [1966-1977].”

Asked by McElroy if the new Bronco would be the North American version of the global-market Ford Everest, Nair said:

“No, it’s a separate vehicle. It will be an incremental vehicle from the Everest. The Everest kind of serves a lot of off-road capability; maybe the space of the Explorer serves here in the U.S., but with a body-on-frame construction with a lot more off-road capability for the rest of the world. This Bronco is completely unique from that Everest. It is body-on-frame and so again, focusing on that off-road capability.”

In a way, what Nair said both confirms and refutes some of the comments made by someone claiming to be a Ford designer on an unofficial Reddit AMA the other day: “It will essentially be a rebadged Everest but there will be differences. It will be a 4 door. I definitely can’t discuss pricing in detail but it will be competitive with the Colorado and cheaper than a similar F-150,” wrote the poster.

We say confirms, because both the current Everest and the future Bronco are/will be SUVs based on the global Ranger, and refutes, because while the Reddit poster said it will “essentially be a rebadged Everest with differences”, Nair claims it will be unique. This can be interpreted in many ways, of course, though, we have to assume that he means the Bronco will have completely different bodywork, possibly incorporating elements from the original, as well as Ford’s latest  design language.

Ford said the North American Ranger will be introduce in 2019, with the Bronco following in 2020, with both models to be built in Michigan.

Renderings courtesy of Bronco6G

2020 Ford Bronco Render

2016 Ford Everest

2016 Ford Ranger European Market

2004 Ford Bronco Concept

CLASSIC FORD BRONCO

  • Michael_66589

    Please Ford build bronco from rendering and put 5.0 V8 inside!

    • Benjamin B.

      I doubt it’ll have an engine displacement larger than 3.5 liters. I expect a turbo I4, a V6, a diesel, & maybe a turbo 2.7L V6 in a Raptor/Ford Performance version.

    • TheHake

      They won’t and they won’t.

  • Tumbi Mtika

    We’ll see.

  • Anon

    what with the Bronco hype? F*kin rednecks everywhere!

    • GreenApple18r

      You have an ugly personality.

    • rodriguez256

      None redneck here, I’m looking forward to a new Bronco.

  • U8INIT

    https://uploads.disquscdn.com/images/0f3f0cee22c0907b90d7ceea51973192d6c906f0d56994a6e45583b877853fc4.png

    Me every time I see that rendering knowing Ford not gone do me right…

    • atomicbri

      LOL!! Thanks! That made me laugh. I feel the same way.

  • Jerry Hightower

    Sounds like both will be 4drs with no 2dr at all. Midsized trucks are still too big! I have a 2000 Ranger and love it’s small size. I measured at the center of the back wheel from the ground to the top of the bed. It’s 45 inches on the Ranger, 54 inches on the F150. That’s a big difference. No thanks, I’ll be purchasing used for my next Ranger. Manufacturer’s are building these things bigger so they can charge more and gouge the consumer! When they can give huge discounts and still make money they’re gouging us!

  • Ken Lyns

    Unfortunately, if Ford gave the Bronco really unique styling, sales would probably dwindle after a couple of years. Think Toyota FJ Cruiser, Hummer H3, Honda Element, Scion xB, Nissan Cube… all of which are dead.

    • TheBelltower

      A lot of the Bronco’s success or failure will depend on how authentic they make it. This is where the Wrangler has been successful, and is the reason they can charge up to $50k for a vehicle that’s that crude. Even though the FJ, the H3 were good at offroading, they were essentially phony looking and completely inauthentic. The Element, XB and Cube were never intended for this ballgame, and were failures for other reasons.

      • Cobrajet

        It should take the styling and interior from the F150, rather than doing anything retro.

        • TheBelltower

          I don’t think it needs to be retro, but something that looks industrial and durable, with a mix of unique materials would be nice. Like wetsuit material for the seats and dashboard, aluminum switchgear by Boeng, or vulcanized rubber by Nike. Even using recycled materials would provide an interesting contrast to the non-green nature of a Bronco. I hope that they really think about this, and don’t just pull something off the shelf.

  • Six Thousand Times

    So, a F150-like grille and bigger cup holders.

  • kachuks

    So body on frame, current ranger platform and four doors. Sounds like they’re going for a direct competitor to the Wrangler.

  • TheBelltower

    I hope that it’s significantly smaller than the OJ Bronco. I’m not familiar with the Everest or the EU Ranger.

  • Bob White

    Ford is going to be really late to the party.

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