Mercedes-AMG GT C Roadster Was Born To Be Wild In Super Bowl ‘Easy Rider’ Spot

Joining other names in the automotive industry for this year’s Super Bowl is Mercedes-AMG, which have just released their new spot.

Called ‘Easy Rider’ and created to commemorate the 50th anniversary of the performance sub-brand, it features the Mercedes-AMG GT C Roadster paying homage to the original cult film from 1969.

With Steppenwolf’s ‘Born to be wild’ song playing in the background, the video follows a group of hardcore bikers, who are still clinging on to their dream of freedom on two wheels.

Their testosterone display in a run-down bar on Route 66 is interrupted when one of their own comes bursting in, saying that their bikes have been blocked by the new Mercedes-AMG GT C Roadster. Looking for some revenge, the men walked out, only to find actor Peter Fonda responsible for the daring act.

Mercedes-AMG’s latest ad will air in the fourth quarter of the Big Game, on February 5, and will be preceded by a rerun of last year’s spot ‘Snow Date‘, during the Pre-Game show.

PHOTO GALLERY

VIDEO

  • abe

    *Dennis Hopper rolls in grave.

  • U8INIT

    Do dreams come true…sheesh

Mid-Engine 2020 Corvette C8’s Order Guide Leaks On The Web, But Is It Real?

A set of screenshots allegedly reveals the options list of the upcoming Corvette C8.

Everything You Wanted To Know About McLaren’s Iconic F1 In A 40-Minute Video

Bet you didn’t know Gordon Murray had Kenwood design an ultra lightweight CD changer specifically for the F1.

Liberty Walk-Bodied Lamborghini Aventador Wants To Look Like A Racer

Apart from the bolt-on fenders, rear wing and other bodywork additions, this Aventador also sports a racecar-like wrap.

Highly-Tuned, 600HP Audi TT RS Is Truly A 10-Second Car

There are much more powerful cars out there, but Audi’s compact coupe has the advantage of all-wheel drive.

Ford GT Does A Standing Mile Run, Hits A Nice, Round 180 Mph

The Ford GT was unleashed at the Johnny Bohmer Proving Grounds to see what it’ll do with the pedal to the metal.

Pulse Orange Audi Q3 Sports A Colorful Alcantara Interior

If you’d rather have something more special than the default white/black/silver on your Q3, that’s a nice hue.

BMW X7 Excels At Being Both A Family Hauler And An Executive Limo

It won’t have your heart racing, but the X7 excels at being a luxurious, spacious and extremely comfortable ride.

Study Suggests Millennials Buck The Trend Of Trucks And SUVs

Of the 10 most popular vehicles driven by millennials, only two of them weren’t sedans.

Tesla Sues Zoox And Ex-Employees, Accuses Them Of Stealing Company Secrets

Tesla claims former employees stole documents related to certain procedures and its Autopilot system.

Golf GTI TCR Is Volkswagen’s Hot Hatch At Its (Very) Best

The TCR is, in all likelihood, VW’s sendoff to the seventh-gen Golf GTI – and it’s pretty darn special.