Genesis Says Designs Of Its Models Won’t Mimic Each Other

Genesis says that the designs of its future models will all be unique and that it won’t follow the lead of Audi, BMW and Mercedes-Benz.

Given that the luxury brand is just 15 months old, chief designer John Krsteksi told Motoring that the company needs to be bold in its designs in order to rival the established marques. That means that it won’t make its vehicles all look the same, like Mercedes-Benz has done with the S-Class, E-Class and C-Class for example.

“No, we’re not doing that. We feel like each platform deserves its own unique personality.

“I think we will define our own path and strategically we feel pretty confident that we have a lot to bring each one of the platforms. I don’t see the pressure for us. I just see unlimited [outcomes] with no ceiling. That is what we’re doing. We don’t feel constrained to try to live up to something that was there before,” Krteksi said.

Of course, there will be certain design elements which feature across the Genesis range, including its upcoming G70 sports sedan and the GV70 and GV80 SUVs. For example, the company’s familiar crest front grille will be adopted by all its models and eventually, the quad, horizontal headline design previewed by the GV80 Concept.

PHOTO GALLERY

Florida Man Arrested For Going 100MPH Tells Cops “The Car Is A Ferrari And It Goes Fast”

29-year-old Gabriel Molina allegedly accelerated to 100 mph trying to evade the police.

One M3 To Rule Them All: Meet The Exquisite E30 Sport Evolution

The M3 Sport Evolution features a 2.5-liter inline-four with “just” 235 hp, but it looks and handles superbly .

Audi E-Tron Gets Charged By Captain Marvel In ‘Avengers: Endgame’ Spot

Audi’s MCU-themed digital short features Brie Larson’s Captain Marvel and the e-tron.

Ford Recalls 327,000 F-Series Trucks Over Fire Risk – Again

These F-Series models were first recalled in late 2018 over engine block heater cable issues.

Toyota La Coupe Prototype Is Real And Really Weird (Official Update)

Remember those patents we showed you? Here’s the Toyota La Coupe in the flesh.

2019 New York Auto Show: A-to-Z Guide To All The New Car Debuts (Day 2)

Want to know about every new car launching at the 2019 New York Auto Show? Read on.

Rivian To Launch Six Models By 2025, Will Build EVs For Others Including Amazon

Rivian has big plans for the future, but the company won’t offer a sedan.

Police Arrest 16 People After 100 Car2Go Mercedes And Smarts Stolen In Chicago

Police in Chicago have managed to recover most of the stolen Car2Go vehicles.

Lincoln MKZ Successor Could Go Rear-Wheel Drive And Feature A Familiar Name

A new report suggests the Lincoln MKZ successor could be called the Zephyr when it arrives in 2020.

VW EVs Will Have Batteries Designed To “Last As Long As The Cars”

Volkswagen’s battery packs will have a minimum capacity of 70 percent for eight years or 99,419 miles.