After many months of advertising their new personalization program, called ‘Exclusive’, Opel is now able to accept orders.
It’s similar to what other German premium carmakers offer on many of their models, like BMW’s Individual and Audi’s – which coincidentally or not, is named Exclusive, programs.
One of the first cars on the agenda that can be specified to the Exclusive program is the new Opel/Vauxhall Insignia, with the portfolio allowing customers to choose from 15 new shades.
The exterior colors will eventually be extended with unlimited options, and if you need help, then the German company will gladly give you some ideas, such as your ‘favorite lipstick’, you ‘daughter’s eye color’, or even ‘a picture of the dark blue evening sky’.
Opel Exclusive also includes a new ‘Black Pack’, which adds a high-gloss look to the grille bar, window trim strips, and exterior mirrors, and will soon add a selection of interior leather options and decorative elements, which will be joined by special wheel designs.
Every new Opel Insignia, ordered as an Exclusive, will also host a series of standard features, such as the Navi 900 IntelliLink infotainment system, with an 8-inch touchscreen, Matrix LED headlights, and Solar Protect heat-absorbing glazing.
Coinciding with the launch of the brand’s personalization program is the opening of the order books of the new Insignia Country Tourer in Germany.
Prices for the third addition to the range, after the Grand Sport and Sports Tourer, start from €34,885 ($39,225), and it will arrive at dealers shortly after the 2017 Frankfurt Motor Show, which debuts in September.
The rugged-looking family estate, which benefits from plastic cladding, roof railing, 25mm (1in) of additional ground clearance, five-link rear suspension, and AWD with torque vectoring, can also be had as an Exclusive, from €35,885 ($40,350).