Lexus Won’t Call Its Driver Assistance Systems Self-Driving Technology

The 2018 Lexus LS will come packed with an assortment of driver assistance systems but the company has gone to extreme lengths to prevent drivers from becoming too complacent behind the wheel.

As Automotive News reports, engineers developed a high-tech Driver Emergency Stop Assist function that will bring the car to halt if the driver fails to respond to multiple warnings.

If the driver takes their hands off the steering wheel, the system will provide audio and visual warnings informing them to keep their hands on the wheel. If the driver fails to heed these warning, the car’s horn and hazard lights will be activated to warn surrounding vehicles that something is wrong. The car will then slowly bring itself to a halt, unlock the doors, and contact emergency services.

The system is primarily designed to cope with someone who may have suffered a medical emergency but it will also help to battle complacency. As part of this initiative, the company won’t refer to its autonomous system as automated driving technology because the company wants to make it clear that the driver needs to be actively involved even in semi-autonomous mode.

Some people might wonder why Lexus would go to such extremes but last year’s fatal crash involving a Tesla Model S is a pretty good indication. As we have previously reported, its owner was using Autopilot mode when it collided with a semi making a left turn. The driver should have noticed the truck if he was paying attention but he took “no braking, steering, or other actions to avoid the collision.”

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  • Toothy

    I thought the grille on the new Audi A8 was a bit too large until I saw this….!

    • Bo Hanan

      That design is (God help me) growing on me. But I am also concern with how fragile the front end might be in a crash. At minimum, it will cost plenty to repair.

      • Tawhid Ahmed

        I think if anyone has the money to buy an LS500 they can afford those expensive repairs

  • Erzhik

    Or maybe because Lexus doesn’t have automated driving tech ye,t and are just giving people assisted tech to not get lost in the car tech race? Lexus started testing automated driving tech just this year.

    • pcurve

      It’s level 2, so they’re correct in not referring to it as automated driving.

  • Craig

    All of that aside… it’s going to be VERY interesting to see how well received this new look will turn out to be. It might scare away a few old-time LS buyers.

  • Cobrajet

    Good, driving aids should be there to help the driver, not replace them. Keep the Steering Wheel!

  • SMART MOVE.

  • Grumpy

    Lexus….Please do something about your outdated UI. You are making Chrysler look good.

  • YUDHA BAGASKARA

    so the car will be less complicated to drive than the A8

  • Christian Wimmer

    Smart move. This means automatic quality plus points during a Consumer Reports survey…

    The fool who crashed their __________ (insert brand here) because of its “Self-Driving Technology” will not be giving their car high marks! :-p

  • An Existing Person

    Smart move. Wrongfully labeling this system could tarnish their history of reliability.