Autonomous Vehicles Could Turn In-Car Streaming Into A $20 Billion Industry

The cinema of the future could be parked in your garage as the impending onslaught of autonomous vehicles will transform how people are entertained during their commute.

While vehicles have drastically changed over the decades, our entertainment options have lagged behind. Sure 8-track players gave way to the cassette tape and the latter was replaced by the CD player, but a lot of automotive entertainment is still provided by the radio nearly 90 years after Motorola popularized the technology.

This isn’t too surprising as drivers need to focus on driving so their entertainment options have basically been limited to audio sources. Of course, autonomous vehicles are primed to change everything as commuters will no longer have to focus on driving and will instead have time for leisure activities. This could be a boon for the movie industry as the Hollywood Reporter noted a 2016 Ernst & Young report suggested in-car streaming could eventually be worth as much as $20 (€16.7) billion annually.

In an interview with the publication, Paramount Pictures’ Ted Schilowitz explained “If you look at the windshield and windows, they are ‘screens’ at the right distance to be entertainment portals. Can the windshield be the movie screen of tomorrow?”

Upcoming broadcast standards could also have a big impact on autonomous vehicle entertainment as ATSC 3.0 will combine traditional over-the-air signals with internet connectivity which can be used to deliver video-on-demand content. This could pave the way for the morning commute to the perfect time to catch up on last night’s big game or your favorite TV series.

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  • baofe

    It will also turn taxi/uber drivers into a -$20 billion industry

    • Status

      You wouldn’t exactly need a taxi/uber driver if the cars were autonomous. If anything, ride-hailing companies would more likely own a fleet of autonomous vehicles.

      • John

        that’s what he said.. the drivers will be out of jobs.

      • baofe

        if you were to break down my joke, we’re basically saying the same thing.

        • Status

          I didn’t see the hyphen as a negative value. My bad.

  • John

    most people already have some form of unlimited internet from their cellphone and have some kind of streaming service subscription like Netflex… unless the one in taxi is free.. i don’t see why anyone would need to utilize the service… and no one gonna to take a taxi because there’s free movie in there. cheaper to rent movie from redbox.

  • ENTERTAINMENT? I FIND DRIVING ENTERTAINMENT ENOUGH…MAYBE A LITTLE RADIO IN THE BACKGROUND.

  • Puddingpopper

    What kind of baby boom are we looking at with all the netflix and chill commuting?

  • gary4205

    Yeah…sure thing.

    I have a bridge in New York to sell you.

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