Ford And Domino’s Working On Autonomous Tech For Pizza Delivery

Ford, together with pizza giant Domino’s Pizza are teaming up to better understand what role self-driving vehicles might have in pizza delivery.

During tests, both companies will investigate customer reactions to interacting with an autonomous vehicle during the food delivery process.

“As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change,” stated Domino’s president and CEO, Patrick Doyle.

“We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery. This is the first step in an ongoing process of testing that we plan to undertake with Ford.”

Ford is currently on track with their plan to begin building self-driving cars in the year 2021.

“As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process,” said Ford VP of autonomous and electric vehicles, Sherif Marakby. “As a company focused on the customer experience, Domino’s shares our vision for a future enabled by smart vehicles in a smart environment that enhance people’s lives.”

Over the next several weeks, random Domino’s customers in Ann Arbor will get the change to receive their delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle. There will however be a Ford safety engineer behind the wheel, and other researchers riding on-board.

Customers wanting to participate in these trial runs will be able to track their order through GPS using an upgraded version of Domino’s Tracker. Once the car arrives, the customer receives a text message with a unique code needed to unlock the Heatwave Compartment inside the car.

Domino’s is also looking to find out how customers will react to having to go outside in order to get their food. The pizza giant will also gauge people’s reactions to having the car pull up in their driveway or next to the curb.


  • john1168

    Just make the damn pizza better!

    • brn

      Except it’s Domino’s.

      • john1168

        I know… I know… I’ve had the best pizza New York and Chicago have to offer. I wouldn’t wipe my ass with a pizza from Domino’s or Papa John’s…

    • Vassilis

      Ha, Domino’s in Greece is awesome!

  • Stephen Baxter

    Ehh, maybe this is a sign of my becoming old. I don’t want a robot for everything

    • brn

      Agreed, but package delivery is a fairly natural choice.

  • LeStori

    So instead of the delivery person delivering to my door, I now have to go out to get my Pizza. Might as well send my autonomous car to the pizza shop…. and it will not be going anywhere near a Domino’s Pizza store. I can make a better Pizza at home from genuine fresh ingredients.

  • Vassilis

    Yeah because who needs jobs? Sh*t idea.

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