Lotus Returns A Profit Thanks To All Its Special Edition Models

Lotus has just announced a dramatic financial turnaround which has seen it finish the 2016-2017 financial year with a pre-tax profit.

During the year, the British sports car maker returned an impressive $2.6 million in profit, a significant improvement to the $21 million pre-tax loss it made in the previous fiscal year.

However, when you take into account interest, taxes, depreciation and amortization, Lotus did actually lose $14.5 million last year, showing that it still has some way to go before becoming completely financially stable.

With this being said, it’s important to note that the brand’s financial improvements haven’t been achieved by launching any all-new models and simply by offering an extraordinary number of limited edition models. These include vehicles like the Evora GT430, Exige Cup 380, Elise Sprint, Exige Sport 380, Exige 350 Special Edition and Elise 250 Special Edition all in the past 12 months.

According to Lotus boss Jean-Marc Gales, the current Exige and Elise models will keep kicking until early next decade when successors are launched.

PHOTO GALLERY

  • eb110americana

    That is good news. Hopefully they keep doin’ Lotus stuff.

  • Six Thousand Times

    That’s going to be hard keeping that up for three to five years.

  • john1168

    Good for them! Now build the sexy Eterne and Elite concepts from a few years ago!

    • anonymous

      Can’t do that. Was the brainchild of Dany Bahar and all their money used to develop 5 mad concepts (including Esprit, sadly) went down the drain along with Bahar when he was sacked.

      • john1168

        D’OH!!!

  • Wandering_Spirit

    Widely underrated cars and brand. I’d go for an Exige in one of those fancy special series they make.

  • SteersUright

    They’re such neat little cars in this world of so much of the same, I’m glad they’re doing well.