Alfa Romeo Delays Plans For Flagship Sedan

In news that will surprise absolutely no one, we’ve learnt that Alfa Romeo’s plans for a flagship sedan to rival the BMW 5-Series have been delayed.

Automotive News reports that the Italian automaker has pushed back the launch of the new sedan until around 2021, about three years later than when it was initially expected to hit the market.

The car, which could be dubbed the Alfetta, would have formed a crucial part of the brand’s current expansion plans. However, it’s delay isn’t at all shocking given Alfa’s and FCA chief Sergio Marchionne’s history of overpromising and underdelivering.

Unless plans change, it is thought that the sedan will share its RWB platform with the Giulia and Stelvio and likely receive the same family of engines, including the range-topping 2.9-liter twin-turbo V6 used in Quadrifoglio guise. Additionally, it is likely that the Alfetta will be one of the first, if not the very first, Alfa Romeo to use an all-new hybrid powertrain.

Beyond rivalling the 5-Series, Alfa’s flagship sedan would need to compete with the Mercedes-Benz E-Class, Audi A6 and Volvo S90, three seriously impressive cars.

Renderings courtesy of MalteseDesign, via Trazioneposteriore


  • Bash

    Another bad decision from FCA Top management.

    • LeStori

      Not sure why this would be a bad decision. They probably need another SUV and a proper Giulietta (not a mini suv) replacement before they need an expensive to to develop, low volume flagship. But maybe from a marketing point of view it is better to have the flag ship to generate sales for the ‘lesser’ models.

      All I know is I want either a proper Giulietta (not an suv) or a coupe. Either would do. In desperation, when my current Alfa Romeo reaches the end of the line (only 4 years old and running perfectly), I might buy a sedan but never a SUV.

  • Zandit75

    I fear this is the slippery slope to bankruptcy. More and more the new models are being pushed back, and only minor facelifts making an appearance.
    The Giulia and Stelvio have failed to make the impact they needed in the market, and Chrysler is not helping in anyway.

    • Dennis James

      You draw conclusions out of thin air. First, it’s way too early for such conclusions. And second, the reviews are stellar for both cars.

      • Zandit75

        Are you not counting the ones where issues have cropped up during testing? Most comparisons with it’s competition it has come up short.

        • Dennis James

          Giulia Quadrifoglio has won almost all the tests so far, and all reviewers agree that it’s simply better than the equivalent BMW or Mercedes. There was only one instance when it malfunctioned in a review, but I remember when the (great) BMW 335i was reviewed in 2006, it always went into limp mode after like 2-3 laps on a circuit, forcing BMW to install additional oil coolers on all automatic cars.

          • Merc1

            Are you kidding? FCA is barely hanging on at this point. They have NO money which is why they’re pushing back everything. There is NO money for development. Every single test of the Gulia results in a check engine light or some other issue. A BMW from 2006? This is 2017. Alfa’s reliability sucks big time and their dealers are even worse, yet FCA can’t understand why they can’t sell more. Wining magazine tests don’t mean squat when you can’t deliver to the customer because you have piss poor quality.


      • Vanquish

        reviews being stellar dont make sales there are plenty of commercial failures that have proven that……..Not to mention the biggest thing hurting Alfa is its once again poor reliability same issue with Fiat. Chrysler is currently selling 2 cars a 300 that is incredibly old and a Minivan, Dodge and Ram have put out NO new models in how many years…….the only TOP segments theyre competing in is pickup trucks and SUVs as of which only Jeep is succeeding at this point…..on the surface YES it appears theyre losing money and time which sounds like bankruptcy……..Car enthusiasts forget the BEST cars dont always have the best sales the Camaro consistently beats the Mustang and Challenger and it has the worst sales most enthusiasts dog Acuras but people actually spend money on slightly nicer Hondas, the best selling car list is mostly mediocre family sedans, suvs, and otherwise just pickup trucks…..thats business mag test dont sell cars

        • Unsure Footing

          Everything you’ve written is essentially spot-on. I fear FCA Executive Management is the root of all FCA’s evil and will be the downfall of many a FCA brand. There’s too much constant talk of acquisitions and unrest coupled with the dire need to remove Sergio Marchionne. Because of this, and although I would love to own a new Alfa Romero, I will not purchase any FCA brand. Too much shifting sand.

          • Vanquish

            agreed I would love to own an Alfa but having to deal with the poor after sales service of a Dodge dealership coupled with its poor reliability means Ill have to pass and Im sure alot of people arent buying the Guilia or Stelvio for the same reason its just such a risk

      • Six Thousand Times

        No, he’s right, Giulia sales haven’t been as hoped. The Stelio has done well, though.

  • fabri99

    Delays? For Alfa Romeo!? So unexpected.


    giulia’s sales is sluggish

  • john1168

    I wonder WHY they’re delaying it??? I would hope it’s because they want to perfect it or something but sadly I think it’s a money issue. I’m not a money guy but I wonder how much cash FCA has??? I have a feeling they’re in worse shape than we all think. To me this is a red flag. I read earlier that there won’t be an all new Chrysler 300 in the near future either. They’re gonna put the Hellcat engine in the current one instead to keep it going a little further. To me, that’s another red flag. And of course FCA looking for ANYBODY to buy them out is yet another red flag. aahhh just put the Hellcat engine in the Guilia and all will be ok……right???

    • supermanuel

      There have been red flags for a long time. The money ran out a while back. FCA is dead in the water unless someone comes along and buys it lock, stock and barrel. Extremely unlikely.

      More likely that it will fail and the Chinese auto industry will pick at the bones. Very sad.

      I’d like to be wrong.

  • Carmelo Van Cabboi

    Alfa made a great job with Giulia and Stelvio and if the delay is because they want to create a better car than germans car and put lot of technology I think this is the right and wise way. Anyway Stelvio Q.V. and the Giulia coupe are on the way so we will have something to talk anyway :). I think that only the Giulietta need a quick replacement, very quick

    • supermanuel

      I love your optimism Carmelo and I hope you are right.

      • Carmelo Van Cabboi

        They took 5 years to relay teh Giulia and they create a masterpiece, SErie 5, A&, Classe E are very complete cars and they can’t fail with the Alfetta. Sometimes is betetr to take time insteed to do something just because someone else want you to do something. The Alfetta will be greate, we just have to wait. 🙂

  • Tumbi Mtika

    “it is thought that the sedan will share its RWB platform with the Giulia and Stelvio”

    Didn’t know Nakai-San was involved with Alfa Romeo. TIL.

  • Tumbi Mtika

    Well I’m fucking surprised.
    I thought it would be 5 years late!

  • ediotsavant

    It’s being delayed so they can make it a cuv instead of a sedan.

  • dj_aris

    The real question is WHY is it being delayed. Beacuse if they chose to delay a big sedan that will rival the E-Class and 5-series to develop a more massively produced car (ie a SUV under the Stelvio) then I agree.


    FCA is dead.

    • I’mCallingYouOut

      maybe not dead, but definitely crappy as hell (jeep owner here).

      • LWOAP

        Well look on the bright side, at least your brand is worth more than FCA. I’d go as far as to say that Jeep is what’s keeping FCA afloat.

  • Marty

    So… a brand that has never made a competitive executive sedan will use a platform that is already a few years old, to make a car that will compete with the _next_ versions of the best executive class cars of the world? That’s even worse odds than the Saab 9-5 had in 2010. Good luck.

    • Bob

      I honestly think survival should be first for Alfa. They should not try to punch the mugger in the knife. I’m not sure that they have the minerals to take on the E-class and 5er. In that market, the Giulia’s shortcomings would not be tolerated.

      SUVs are a necessarily evil for Alfa right now because that’s where the market seems to be. Even better if they can make SUVs that are imbued with Alfa’s likeable characteristics.

      Once out of the clear, then Alfa may have the opportunity to build more of the cars we pine for like a Giulia Sprint.

      • Marty

        Yes, first of all they need to show that they can live up to the brand promise and create beautiful, interesting and sporty everyday cars.

  • Michelin

    Today hurry is for SUVS, jeep, Maserati and Alfa Romeo.
    Sedans sales are not so strong and FCA choice is very clever.


    fake news …

  • ivan

    looks brilliant

  • Enter Ranting

    Alfetta? Wasn’t that a character on the Little Rascals?

  • MG force.

    The real news of yesterday is that the next model to come out will be the Giulia Coupe already in late 2018.

  • Michelin

    FCA need start new SUVs before new sedans. Market ask Jeep Wagoneer and Grand Wagoneer, bigger Alfa romeo
    SUV, powerful Levante, smaller Maserati SUV, etc.
    Production numbers of big Alfa sedan are not like SUVS. FCA choice is Right.

  • Markey


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