Jaguar-Land Rover Creates Surfboard From Its Clay Design Models

Jaguar Land Rover’s ‘Waste to Wave’ surfboard was built in partnership with SkunkWorks Surf Co, using recycled plastic derived from early clay design car models.

This particular board was created to the exact dimensions required by English Women’s Open Surfing Champion, Lucy Campbell, who went on to test it off the coast of Northern Ireland.

It features carbon fiber rails from the nose and a carbon strip at the back for additional strength, while still allowing enough flex to push through high-intensity maneuvers.

JLR took the polyurethane used in the manufacturing of life-size clay models (at the beginning of the car design process), and used it to create something you can ride waves with. Their very first surfboard was created from a Discovery Sport clay model that was broken down in June 2017.

Eventually, Lucy Campbell got to test both the surfboard as well as the Discovery Sport on her way to facing the waves of Whiterocks beach in Northern Ireland.

“When I first heard about this project I was so excited to be a part of it. The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me. I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome,” said Campbell.

The surfboard will make its debut this weekend in London at the Jaguar Land Rover Tech Fest, open from 8-10 September.

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  • SO?

  • steve

    Pure and utter PR stunt!!

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