Jaguar-Land Rover Creates Surfboard From Its Clay Design Models

Jaguar Land Rover’s ‘Waste to Wave’ surfboard was built in partnership with SkunkWorks Surf Co, using recycled plastic derived from early clay design car models.

This particular board was created to the exact dimensions required by English Women’s Open Surfing Champion, Lucy Campbell, who went on to test it off the coast of Northern Ireland.

It features carbon fiber rails from the nose and a carbon strip at the back for additional strength, while still allowing enough flex to push through high-intensity maneuvers.

JLR took the polyurethane used in the manufacturing of life-size clay models (at the beginning of the car design process), and used it to create something you can ride waves with. Their very first surfboard was created from a Discovery Sport clay model that was broken down in June 2017.

Eventually, Lucy Campbell got to test both the surfboard as well as the Discovery Sport on her way to facing the waves of Whiterocks beach in Northern Ireland.

“When I first heard about this project I was so excited to be a part of it. The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me. I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome,” said Campbell.

The surfboard will make its debut this weekend in London at the Jaguar Land Rover Tech Fest, open from 8-10 September.



  • SO?

  • steve

    Pure and utter PR stunt!!

2019 LA Auto Show Preview: A-To-Z Guide To All The Debuts (Updated)

The most comprehensive list of all the world and North American premieres at the 2019 LA Auto Show.

Uninsured Lamborghini Urus Driver Acts Like A Tool, SUV Gets Seized By The Police

The man was only insured to drive his parents’ VW Golf, not Lamborghini’s super SUV.

Hyundai Is Bringing A Mysterious Global Debut To Los Angeles

The mystery model will be shown alongside a plug-in hybrid crossover concept and the facelifted Ioniq.

2020 Jetta VS7 Is A Seat Tarraco In Disguise For China

The 2020 Jetta VS7 comes exclusively with a 1.4-liter with a six-speed manual or auto.

Kia Teases What Looks To Be The Seltos For The U.S.

The Kia Seltos is available with a range of petrol and diesel engines depending on the market.

2020 Macan Turbo And Taycan 4S Headline Porsche’s LA Auto Show Lineup

The entry-level Porsche Taycan costs $103,800.

Guess Who’s Excited About The Ford Mustang Mach-E? Yep, That Would Be Elon Musk

Musk hopes the Ford Mustang Mach-E will push other automakers to go electric.

UAW Members Narrowly Approve Ford Contract That Includes Plant Closure

Ford’s contract with the UAW calls for a new product to be built at the Flat Rock Assembly Plant that makes the Mustang.

Ferrari GTC4 Grand Lusso Is The Four-Door Prancing Horse You Never Knew You Wanted

The Ferrari GTC4 Grand Lusso has a sleek design with sharp angles and would make for a practical super saloon.

BMW’s i4 Has More Power Than The M3 At 523 HP, Can Charge Up To 80% In 35 Minutes

The BMW i4 will have an 80 kWh battery which will enable the model to travel 373 miles on a single charge.