MINI Brand Value Now At $5 Billion, Worth More Than Ferrari

Like few other vehicle brands, Mini represents a statement of personal style, something that has propelled the automaker’s value to north of five billion US dollars.

Mini is now number 87 in the latest Best Global Brands rankings, compiled by brand consultancy Interbrand. The exact number is $5.11 billion, which is currently more than Ferrari’s value, rated at $4.87 billion.

These rankings are based on the financial success of a brand’s products and services, but also the role of the brand in customer decision-making and its impact on company pricing.

“We have a genuine interest in people’s lives, interests and passions. We want to do more than just send messages out into the world. We also want to listen and enter into an authentic dialogue with young, urban creatives who strive to live purposeful, fulfilling lives,” said Mini senior VP, Sebastian Mackensen.

As for sales, in the first eight months of 2017, numbers went up 3.1% year-on-year, reaching a total of 230,925 vehicles. Spearheading this growth movement are the Mini Countryman (+12.9%) and the Mini Convertible (+20.3%).

With their current brand value rated at such a high number, Mini is just $1 billion away from matching Land Rover’s current value. Still, industry titans such as Toyota, Mercedes-Benz and BMW are all worth over $40 billion, with Toyota being ranked first at $50.29 billion, right between Samsung and Facebook.

You can check out the full 2017 global rankings below.

  • “WE HAVE A GENUINE INTEREST IN MONEY” HENCE ALL THE SUV LIKE VARIANTS.

  • Toss

    That’s insane…Mini over Ferrari. Never ever. Please name a Mini that U want so bad!….aaaaaa…… Now name a Ferrari that U want so bad!..599GTO, F12 TDF, 360 CS, 430 Scuderia, 458 Speciale, Enzo, LaFerrari,..

    • Matt

      That’s not quite the measure of branding power. Look at at how Toyota and Hyundai are way above Ferrari as well.

    • LWOAP

      John Cooper Works GP

      Mini Countryman All4.

      See? I did it.

  • gary4205

    Yeah….right.

  • John

    that turning singal/tail light arrow shape is gonna kill someone one day.

  • Six_Tymes

    “which is currently more than Ferrari’s value” HAHAHAHAHA! compiled by brand consultancy Interbrand.
    PUUUUULEASE

  • dani_m

    BS

  • SteersUright

    That $5bil wont last very long if they keep putting out such dull cars of inferior quality. Nothing rattles n shakes like a Mini thats a year old. They’re also slow, have a hard ride, yet dont handle as well as you might imagine. The original Mini had great appeal as a quirky, tiny, sporty, premium hatch. The current Mini’s have no idea what they are. Sporty minivans, Crossovers, CUV’s?

  • Michael_66589

    Mini- shitty, overpriced boxes.

  • Eric

    It is funny how you, so-called purists, are disconnected from the real market…

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