Like few other vehicle brands, Mini represents a statement of personal style, something that has propelled the automaker’s value to north of five billion US dollars.
Mini is now number 87 in the latest Best Global Brands rankings, compiled by brand consultancy Interbrand. The exact number is $5.11 billion, which is currently more than Ferrari’s value, rated at $4.87 billion.
These rankings are based on the financial success of a brand’s products and services, but also the role of the brand in customer decision-making and its impact on company pricing.
“We have a genuine interest in people’s lives, interests and passions. We want to do more than just send messages out into the world. We also want to listen and enter into an authentic dialogue with young, urban creatives who strive to live purposeful, fulfilling lives,” said Mini senior VP, Sebastian Mackensen.
As for sales, in the first eight months of 2017, numbers went up 3.1% year-on-year, reaching a total of 230,925 vehicles. Spearheading this growth movement are the Mini Countryman (+12.9%) and the Mini Convertible (+20.3%).
With their current brand value rated at such a high number, Mini is just $1 billion away from matching Land Rover’s current value. Still, industry titans such as Toyota, Mercedes-Benz and BMW are all worth over $40 billion, with Toyota being ranked first at $50.29 billion, right between Samsung and Facebook.
You can check out the full 2017 global rankings below.