Owning An XC40 Will Be Hassle Free With ‘Care by Volvo’ Subscription [w/Video]

If you want your car ownership experience to be as easy as having a mobile device, rest assured that Volvo has figured out a way to make it happen.

It’s called ‘Care by Volvo’ and it’s a subscription service with a ready-negotiated monthly fee, landing you a new car every 24 months.

Furthermore, after placing your order online, you can drive away in your new Volvo without having to worry about things like down payments, insurances, taxes, service fees and geographical or customer age related differences.

Depending on regional availability, Care by Volvo will also offer a range of digital concierge services, such as fueling, cleaning, service pick-up and e-commerce delivery to the car.

One major selling point of the Care by Volvo experience is its standard sharing feature, allowing you to share your car with friends and family thanks to a new digital key technology – Volvo XC40 drivers will be the first Volvo customers to enjoy this feature.

“With Care by Volvo, we introduce a new car access for the modern age. In a time where consumers are used to transparent flat-fees for all sort of services, the traditional process of buying and owning a car can be perceived rather complicated. Care by Volvo changes all of that,” said Volvo President and CEO, Hakan Samuelsson.

Care by Volvo will be available initially to XC40 customers in Sweden, UK, Germany, Spain, Italy, Norway, Poland and the United States, with other markets to follow later on.



  • Trackhacker

    Meh….all I want is to be able to test drive a car and buy it without having to deal with a sales person and mark ups.

    • botornot387

      You say that now, but you do realize, that would mean no haggling on price and typically you would pay a higher set price than what you negotiate today. Honestly, if you are shopping today, many stores are pretty transparent. Especially on the luxury side, and the internet makes all the information you need readily available.

      • Status

        There shouldn’t be any haggling, period. It’s needless, and we don’t live in the bronze age. The list price should be the same wherever you go, as there is nothing a dealer offers that justifies their ‘cut’ in a sale. The posted price should stand above all others, and no middle-man dealer should dare take a cut of your money while offering nothing in return.

  • More Work to Do in the US

    I actually like this service based subscription. However, until Volvo brings all their US dealerships up to a premium level this is just lipstick on a pig. Yes, there are some US Volvo dealerships that qualify as premium, but not many.

  • SteersUright

    Volvo has become such an impressive forward thinking company. Its latest line-up looks almost futuristic compared to so many of the dinosaurs still produced by other automakers. This “care” or “share” program, whatever it is, may be a bit too far ahead of its time to gain real traction just yet. But, you have to applaud them for being the first to market with something forward-thinking like this. If the payments are competitive with the lease deals I’m able to secure, I’d looking into a program like this. I like having a new car every 2 years.

  • TheBelltower

    Pricing-out the lease of an identical S60 T6 R Design is $580. Versus $850 for a 24-month subscription. Assuming $100/month for insurance, the “subscription” is still nearly $200 more per month. And I can deduct a lease payment… not sure about any greater advantage the subscription offers.

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