GM Buys Lidar Startup Strobe To Accelerate Autonomous Development

General Motors has just announced its purchase of Pasadena-based startup Strobe, a company that specializes in LiDAR technology.

The carmaker has provided few details about its acquisition of the company but Cruise Automation founder and chief executive Kyle Vogt says Strobe will allow GM to slash the cost of LiDAR and make them a reality on production cars.

“Our mission is to remove the driver from the vehicle and ultimately deploy these vehicles at massive scale. Lidar sensors have been one of the bottlenecks. The idea that lidar is too costly or exotic to use in a commercial product is now a thing of the past.”

According to Vogt, Strobe’s solutions for the problems with LiDAR will slash the costs of the expensive sensors by 99 per cent.

Strobe was founded in 2014 and while the company has stayed out of the limelight since its formation, Vogt has revealed that the tech company has designed a LiDAR sensor unit that can fit in your hand.

“It does allow us to collapse the entire sensor to a single chip. That removes almost all of the cost,” Vogt said.


  • Bash

    Well, if they can really “slash” the cost of this, let it be.
    little bit ambitious i must say but will be great if so happened, this will be a game changer.

  • Mill0048

    Plus the smaller form factor looks nicer on the cars with less gadgetry protruding everywhere.

Hardcore Mercedes AMG GT Black Series To Be The Brand’s Quickest Accelerating Model Ever

First new Mercedes Black Series model in seven years will hold the title until the AMG One arrives.

Audi’s Futuristic AI:ME Is A Compact EV With A Pretty Welcoming Interior

Audi’s latest electric concept gives us a first taste of the brand’s upcoming compact EV.

Maserati’s One-Of-One Levante GTS Delivered To NBA Legend Ray Allen

The former NBA basketball player’s unique Levante has been personalized by Maserati’s One of One division.

Jaguar Design Boss Doesn’t Want Giant iPad-Like Screens In His Cars

The restyled Jaguar XE’s dual-screen setup is what design boss Ian Callum considers acceptable.

2020 Toyota Proace City Is A Rebadged, PSA-Built Compact Van

The Toyota Proace City goes on sale in Europe in early 2020 with multiple configurations, including Verso people-carrier.

2020 Audi TT RS Is Ready To Put A Grin On Your Face

The 2020 Audi TT RS is priced from $67,895 in the U.S. as first cars will arrive in dealerships this spring.

VW’s Tarok Pickup Could Be Priced In The Mid-$20,000 Range

VW sees an opening in the lower end of the market while its rivals chase sales of luxury pickups.

We Spy Europe’s 2020 Renault Koleos As China Model Quietly Debuts In Shanghai

The 2020 Koleos unveiled in China has subtle changes – is the Euro-spec getting a more extensive makeover?.

Volvo Deems Subscription Service A Must, Otherwise Amazon May Seize The Opportunity

Volvo’s U.S. subscription program has been opposed by a series of disgruntled dealers in California.

Aston Martin DBS 59 Honors 1959 24 Hours Of Le Mans 1-2

Commissioned through “Q by Aston Martin”, the Superlegerra-based special edition will be built in 24 examples.