Toyota Crown Concept Could Preview New Lexus ES/GS

Toyota has revealed the first details of a new sedan concept it’s bringing to the Tokyo Motor Show. And it has us wondering if it couldn’t preview a new Lexus as well.

What you’re looking at here is the Toyota Crown concept, previewing what will, when it reaches showrooms next summer, be the fifteenth generation of a model line stretching all the way back (in the Japanese Domestic Market) to 1955.

The current model has been on sale since 2012, so Toyota’s taking the opportunity to pack the new one with all the latest tricks, including vehicle-to-vehicle communications and advanced safety systems. It’s also boasting having tested the thing at the Nürburgring, basing it on the same Toyota New Global Architecture as the new Camry (among others in different forms).

More intriguing to us, however, is the potential version that could reach US shores: not as the Avalon that essentially takes the Crown’s place as Toyota’s largest sedan in America, but as the replacement for the Lexus GS (and ES) sedans.

Like the GX that’s based on the Land Cruiser Prado, the Lexus GS is closely based on the current Crown. It stands to reason, then, that the next-gen Lexus sedan will share much with the new Crown as well. Based on the dimensions the automaker has released for the pre-production concept, it’s actually a bit bigger than the current Lexus GS in every dimension but height (which remains identical).

Lexus is expected to launch one new model to replace both the smaller ES (which currently shares its segment with the sportier IS) and the larger GS in an effort to streamline its product lineup and avoid cannibalizing its own sales.

With the Lexus division set to unveil an unidentified concept of its own at the same expo, we can’t help but wonder if we won’t see this same concept reskinned for upscale export as well.

Photo Gallery

  • Bash

    The side profile of the front head light it so Benz like.

    • Zandit75

      Something wrong with the angle of the windscreen too. It’s too upright compared to the rear of the car.

      • joey

        That’s how it’s supposed to be, at least in my opinion.

      • Six Thousand Times

        I’m not seeing that.

  • PK

    What in the world is that?!?!?!?!?!?!?!

    • Kannag Don Amenra

      The Crown is a highly respected luxury car by Toyota for the Asian market. The German’s command even more respect but the Crown is very much a decent luxury car to live with.

      • PK


      • SteersUright

        In other words, what we call a “Lexus” here in the USA. lol.

        • Kannag Don Amenra

          Not exactly. The Lexus LS would be the Toyota Celsior. It appeared in 1955, “Crown” has served as the mainstream sedan from Toyota in the Japanese market throughout its existence and holds the distinction of being the longest running passenger-car nameplate affixed to any Toyota model, along with being the first Toyota vehicle to be exported to the United States in 1958.

  • Rocket

    It looks good in profile, but that grille … ugh!

    Given how much better the FWD ES sells than the RWD GS here in the States, can there be any question that Lexus will stick with the formula that’s working? I can’t imagine Lexus would mess with success. The single replacement model will be a rebodied FWD Avalon. Unfortunately.

  • Nihar

    Just don’t put that stupid Sienta/18 Camry steering wheel in it. That would really cheapen the look of the interior.

  • Vanquish

    The crown has NEVER looked like the ES or GS how is it a preview not to mention it has always been RWD……the ES/GS replacement was said to be based on the Camry Chassis….

    • pjl35

      If you read the article, it tells you. “It’s also boasting having tested the thing at the Nürburgring, basing it on the same Toyota New Global Architecture as the new Camry (among others in different forms).” It’s clearly not going to be RWD anymore if it’s sharing TNGA with the Camry and next-gen ES.

      • Leo Tsui

        TNGA also has a RWD variant that underpins the new LS and LC, this new Crown is based on the GA-L platform.

  • supermanuel

    That rear wheel and arch looks completely lost in all that metal. The proportion is completely off. It looks tiny.

  • Infinite1

    The Crown was a the Japanese version of the LS and GS for the current gen. It’s a big possibility that it may end up as the GS/ES replacement under a new moniker

  • KidRed

    It look like a Subaru and the wheels are unproportionally small compared to the body size.

  • sidewaysspin

    You can feel some bmw influence.

  • FoxJ30

    Proportions look fine for an ES segment car, but that detailing screams Subaru Legacy. Would need different lights and grille (non predator) to work in the US market.

  • Matt

    Looks terrible.

  • Christian Wimmer

    For a Toyota this looks pretty nice, and it looks certainly more beautiful than the last few Crown generations before it.

    The most beautiful Crowns were the S40s (1962-1967) all the way to the S150s (1995-2001). After that they lost their elegance and became bloated and dull.

  • Marc Gruben
    • atomicbri

      OMG YESSSSS! I was so thinking the same thing and was looking for a pic of this but saw you posted one. It totally does. It totally reminded me of a Vauxhall/Opel Senator.

      • Astonman

        WHOA! WHOA! Put down the coffee. No more for you! 😉

        • atomicbri

          Lol! ☕️

          • Astonman

            Appreciate you excitement and sense of humor!

      • PB

        Or the mid-90s Holden Commodore VR or VS.

  • SteersUright

    Here’s what you do…crumple up the paper, grab a fresh sheet, sharpen the pencil, and start over.

  • Six Thousand Times

    Not impossible but I suspect the next ES will be twinned again with the next Avalon and the GS will fade to black.

  • Karl

    Very nice profile indeed. Just a straight forward design that’s lacking from so many modern cars…

  • Jesse A. C. Majors

    Beyond hideous

  • twobolt

    The grills on all Lexus’ are just awful. I think that the Japanese designers don’t relate to the fact that the trapezoidal shape is one of dismay, a sad-mouth here in the states. There’s no need for such a huge grill from a technical point of view, so it’s a ‘stylistic ornament’ and ugly. How about something modern, smooth, etc. Are they going to keep the grill on electric cars where it’s totally useless?

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