2018 Nissan GT-R Becomes $10k More Affordable With New Entry-Level Pure

Nissan has announced the pricing details on the 2018 GT-R family in the United States, which now starts at $99,990, without destination and handling, something that adds another $1,695 to each grade.

The sub-$100k pricing refers to a new entry-level model called Pure, which slots under the Premium, undercutting it by $10,500, and lacking some of its features such as the titanium exhaust, Bose sound system, Active Noise Cancellation, and Active Sound Enhancement.

Other novelties for the 2018MY is the inclusion of Apple CarPlay smartphone connectivity to NissanConnect with Navigation and Services, as well as the introduction of the black ‘Kuro Night’ color for the Premium Interior Package.

Available from $128,490, the Nissan GT-R Track Edition is now in its second year. It borrows some elements from the range-topping Nismo, while retaining the same version of the 3.8-liter V6 engine that powers both the Pure and Premium flavors, rated at 565hp and 467lb-ft (633Nm) of torque.

Described as “the ultimate GT-R”, the Nissan GT-R Nismo continues to be offered in limited numbers across North America. Pricing starts at $175,000, and users will get to enjoy, besides the numerous motorsport-inspired technologies, a power bump of the 3.8L unit, which makes 600hp and 481lb-ft (652Nm) in the range-topping Godzilla.

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  • Dennis James

    I remember when, at launch, a GT-R cost only $60k…and now at $100k it is considered “cheap” 🙂

    • SteersUright

      Its way overpriced and I can’t imagine sells well or without massive discounting. Who in their right mind would pay $175k for the Nismo when you can have a Porsche 911 GT3 for example.

    • MultiKdizzle

      It launched in July 2008 for $69,850, which is 78k adjusting for 2017 inflation.

    • pcurve

      $70k and I’m pretty sure Nissan was losing shirt at that price.

  • Kaisuke971

    That’s a really great thing but they should’ve done it earlier. And if they launch the Pure trim in Europe too then the GT-R could be priced around the entry level M4, C63 Coupe and RS5 which would make it the bargain that it originally was

  • Status

    All that and a Bose system. And I though GM was bad.

  • javier

    I think the mid level premium is worth 80 k, at least that’s what would get me intersted. This coming from a cheap bastid who thinks all 911s are a complete rip ff.

  • YUDHA BAGASKARA

    only for US?

  • nastinupe

    Remember when this car was $69,000 new? That’s when it was faster and better than every other car on the street. Now that it’s getting it’s ass handed to it, it now costs $110,000. That’s so backwards.

    • Tony J

      Agreed the price on this thing has came up so much I guess inflation? Sorta like the NSX that started as 60k car and ended up a 90k car when it ended production .

  • Miknik

    In a proper sports car, i see the loss of “Active Noise Cancellation, and Active Sound Enhancement” as a benefit.

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