Mazda Vision Coupe Could Convince Americans To Buy Sedans Again

Fresh off its global premiere at the Tokyo Motor Show, the eye-catching Mazda Vision Coupe has made its U.S. debut at the LA Auto Show.

Although Mazda has yet to say whether or not it intends to bring the Vision Coupe into production, its gorgeous design has dropped jaws in Los Angeles and looks to be the perfect recipe for a large and luxurious sports sedan from the company.

The Vision Coupe showcases Mazda’s evolved Kodo design language and aims to strip away any unnecessary exterior components that could make its design somewhat fussy. Instead, Mazda designers have found inspiration from simple things, including Samurai swords.

Like the exterior, the cabin is also very minimalist and features a center console void of almost any buttons or switches. The three-spoke steering wheel is also free of a single button. The gauge cluster is quite traditional with three round gauges showing all the vital information.


  • MultiKdizzle

    Those taillights look vaguely like the Alfa Romeo Brera.

    • LeStori

      Mazdas often look like badly designed Alfa Romeos. Whilst Alfa Romeos typically mature with age, the looks of Mazdas, like most Asian cars, age badly.

      • eb110americana

        Except that these days, Alfas are looking like badly designed Mazdas, which just keep getting better inside and out with each generation.

        • Nick099

          But they are still slow.
          Let’s hope they stuff a good deal of horsepower under the hood if this thing ever comes to market….but I won’t hold my breath.

      • Enter Ranting

        To my eyes, Mazdas are much more refined and elegant than Alfas – especially the new Alfas. Plus, they’re lightyears ahead in terms of quality and reliability. And Mazda seems like a company that will be around for a while. Alfa barely has three cars for sale, and they’re all clunky looking blobs.

  • Mark S

    Gorgeous Automobile. A Mazda 7 perhaps?

    • The-Fez

      Resurrect the “929”


  • AstonMartin

    Best design of the year – period.

  • Bo Hanan

    Mazda doesn’t have the clout to convince anyone to buy sedans. Mazda isn’t known for their sedan.

    • Enter Ranting

      Mazda 3s and 6s are everywhere.

  • Karl

    Stunning,simply stunning! Wish Mazda had a luxury division to fully exploit this beautiful design language. This is how you design a proper car,are you listening Lexus and others?

  • jsz00

    Nope. No leg room, cluster-phobic interior, doesn’t ride high.

  • Six_Tymes


  • S3XY

    Model S has been out since 2012.

    • Enter Ranting

      The six-year-old Model S wishes it had half the refinement of this concept. I’m constantly shocked at the poor build quality of the Tesla.

  • Infinite1

    I’m not a minimalist fan but I admit that this concept looks good, needs refinement there and there but looks good overall.

  • Sentiment aside this is one of the reasons this brand remains top of my list.

    Just love the designs and innovation that punches way above its class.

  • Major Lee Gassole

    I am so sick of concepts. Just build them already!

  • James

    Throw in a twin-turbo 3-rotor motor to power the rear-wheels, an electric motor for the front, and sell it as the RX-9 and TAKE MY MONEY! (Don’t forget a 6 or 7-speed manual transmission either kthx)

  • Enter Ranting

    Stunning. How is Mazda out-designing every other car maker? The beautiful gauges on this Vision Coupe are what I want to see in a Mercedes, instead of their silly Playstation graphics on a glorified tablet. Keep it up, Mazda.

  • fgclolz

    Just imagine if whoever designed this also designed the front of the new AM V8 Vantage.

  • GT

    One reason people have moved from sedans to SUVs is that SUVs are what sedans used to be, good headroom, good visibility, enough ground clearance for normal suburban things like curbs. Now sedans are becoming like this Mazda concept, fantastic niche products but not the all-rounders they were.

  • Taegon Lewis

    I’ll consider of getting a sedan; but, I forbid getting a Mazda.

    Doesn’t matter, if it’s the leader of its class, or if they try to bring back an old moniker: like, the 929 (a.k.a Mazda9/ or any type of fancy, equivalent alliterative name, like the Atenza and Axela, for the Japanese market.)

    • alexxx

      So,Jetta as usual?

  • Larry Qualls

    Very seldom does a car stir my soul like these latest Mazda concepts. Such expressive, yet elegant designs. I’m telling you, if Mazda were to produce either of those four concepts, they’d easily be the best looking car in their prospective segments. Easily!!! That said, they can’t slack on power and put them out underpowered! MAZDA….IF YOU WANT TO TAKE OVER WHERE ACURA LEFT OFF YEARS AGO, GREEN LIGHT ALL THREE OF THOSE CONCEPTS! I promise I’ll be at the dealership upon arrival…
    Mazda, you’re speaking enthusiasts language right now, so this is your chance. Short of Alfa, Porche and some exotics, you can’t be touched right now!

  • Larry Qualls

    Excuse my language, but THAT SHIT IS SEXY!!
    Just look at it……

  • nastinupe

    OMFG this is one of the most beautiful car designs that I have ever seen in my life. Looking at it gives me goosebumps. Can you imagine if this was the Maserati Quattroporte?

    • Larry Qualls

      Nope, because I’d also have to imagine waiting on the side of the road or at a red light for a tow truck. I’m just fine imaging it as what it is, A MAZDA! 😆

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