BMW Set To Become China’s Best-Selling Luxury Carmaker

BMW looks set to overcome Audi to become the best-selling luxury carmaker in China, Automotive News reports.

In the first 11 months of the year, BMW sales in China have soared by 15 per cent to 542,362 units, a trend that continued into November where a 12 per cent increase in sales was recorded.

By comparison, Audi sales this year have dropped by 2.1 per cent to 528,706 units while Mercedes-Benz has overtaken Audi as the country’s second-best selling luxury car marque, selling 539,728 vehicles so far in 2017.

BMW, like its German foes, is well aware of the importance of the Chinese market and is currently in talks with Great Wall Motor to establish a joint venture to build vehicles in the country.

While neither BMW or Great Wall have announced specifics about the possible joint venture, analysts expect to see the two automakers building EVs throughout China under a new brand name in a set up similar to Denza, a joint carmaker operated by Mercedes-Benz and BYD.

PHOTO GALLERY

  • Interesting… I thought Audi is the number 1 luxury car maker in China.

    • thunder bolt

      Perhaps, because Audi sales this year have dropped by 2.1 per cent to 528,706 units, and BMW sales in China have soared by 15 per cent to 542,362 units ?

      • Based on impression, a lot of four rings in Beijing and I think at one point many government cars were in fact locally assembled Audi.

    • botornot387

      Audi also couldn’t sell vehicles in China for a good portion of the year. Did this announcement take that into account?

      • Why can’t they sell cars for time being?

        • botornot387

          They can now, but they couldn’t in the beginning of the year due to some issue with dealers. The articles were listed on Carscoops and many sites.

          • Ah I see, I must have missed it. Thanks mate.

    • alexxx

      Interesting….I thought Mercedes 😊

  • Bash

    A joint venture between BMW and Great Wall will sure be an overrated business, but lets see..!

  • MarketAndChurch

    That’s pretty crazy that they sell 200,000 more cars here (as well as Mercedes) than they do in the US. The US is probably their third most important market.

    • China is crazy market and people there had enough wealth to indulge themselves in luxury items. That is why LV largest market are there, and so does countless luxury brand.

      What is interesting though, that they don’t penchant for classic cars, they thought that they are old, obsolete and not fun to drive.

      • MarketAndChurch

        I’ve never noticed that before, and maybe that’s a good thing lol, hopefully it stays that way.

        • Really? I thought it’s known that Chinese is the largest luxury item market in the world.

          But unlike middle east or russia, Chinese buyer hasn’t yet slowing down in term of sales and if the economy remains stable there. We probably will see more of them.

          • MarketAndChurch

            No, I’m talking about China’s lack of interest in vintage cars. Were they to enter an already highly inflated market, you might never see an affordable muscle car again, not to mention old Ferrari’s, Bugattis, etc. This lack of interest on their part is a really good thing lol.

          • Oh yes right apologize for that.

            Yes if you go to Mainland China (Not Hong Kong or Macau), many of those supercar buyer are 1. New industrialist 2. Children of powerful figure (Politicians, Generals) and the old rich people in China did not like publicity or showing off their wealth and these new rich people grew up in 90s where cars and foreign movie/tv start to come in and all they know about cars were essentially new cars from late 90s 00s forward.

            Not to mention that some big cities like Beijing and Shanghai are actually banning cars made before 80s to drive in the city (unless you have special permission to drive it for certain events). So that limits the appeal of classic cars as well.

            It’s somewhat different in Japan where in fact people grew up wanting Supercar (In 1970s Japan there is a “Supercar” boom but not a lot of people can afford it so they invite owners to show their cars and sold ticket for people to actually see it).

            And I had to say I’m totally agree with you, I don’t mind them driving around new cars but classic cars.. no way.

          • MarketAndChurch

            This is worthy of a carscoops post in and of itself. Absolutely fascinating and explains a lot, especially in the case of Japanese culture and attitudes towards supercars.

          • Thank you mate maybe I should apply as writer at this stage? 😛 (My grammar is still awful though)

            For the Chinese thing I read it in a forum about chinese cars and for the Japanese thing is from a very rude translation of Japanese magazine that I owned.

            But yes they are interesting views that we don’t really see everyday… But I doubt Carscoops do that kind of features though.

  • Evan McMaster

    Audi and Mercedes are both better though…

  • el brago

    Interesting… I thought Audi is the number 1 luxury car maker in China.

  • Bikram Suwal

    Audi and Mercedes are both better though…

  • Ermal Morina

    A joint venture between BMW and Great Wall will sure be an overrated business, but lets see..!

  • xDRAN0x

    Is this BMW working the numbers like we recently saw in the US? This does not work

  • YUGE

    CHINKS can’t see too well with them CHINKY EYES.

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