GM Rolls Out Its New Marketplace App, Will Allow Drivers To Order Coffee From Their Car

Getting your morning cup of Starbucks is about to get a lot easier if you drive a General Motors vehicle as the company has just announced it is rolling out its all-new Marketplace.

Billed as the “industry’s first commerce platform for on-demand reservations and purchases,” the Marketplace is essentially an app that resides on the infotainment system of Buick, Cadillac, Chevrolet, and GMC vehicles. The app will be rolled out to millions of existing 2017 and 2018 vehicles and doesn’t require a separate data plan.

A handful of companies have created their own Marketplace sections and these include restaurants such as Applebee’s, IHOP, TGI Fridays, and Wingstop. Other notable partners include Dunkin’ Donuts, Starbucks, Shell, and ExxonMobil.

The services vary by company but Starbucks fans can place their order through the app, while drivers looking to hit up TGI Fridays can make reservations at a restaurant and time of their choosing. While no one really needs to order coffee from their infotainment system, the Parkopedia option is interesting as it will allow drivers to “find, reserve, and pay for parking, all at the click of a button.”

The service will be available to approximately four million drivers in the United States within the next 12 to 18 months and GM’s Vice President for Global Connected Customer Experience, Santiago Chamorro, said “The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back.”

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  • pjl35

    THIS IS BRILLIANT

    • Status

      Brilliant if you willingly want to be marketed to with intrusive suggestions that claim to know your interests better than yourself.

      • Moveon Libtards

        They are sheep and cant think for themselves. They need someone to tell them what to do everyday. And you wonder why the world is so screwed up.

      • pjl35

        Um…no. Brilliant if you want to order coffee ahead of time/make reservations/etc. It’s hardly intrusive…how do you view it as such?

        • Status

          You don’t find it uneasy that a corporate entity, like Starbucks, could simply prompt you on the screen with an offer, and that you’d eagerly jump at the opportunity to buy the product even if you didn’t want it? Would you want Starbucks to build an extensive consumer profile of you that’s weighted by statistical likelihoods that can determine not only when you’re more likely to buy, but when you’re more likely to spend more money than usual?

          Have you ever heard of operant conditioning or Skinner boxes?

          • pjl35

            Where does it say that it does that? I know of no third party apps on any vehicle that can do pop-ups like the ones you’re suggesting.

  • No Thanks

    If we were in fully autonomous vehicle societal mode, then I can see this as a plus. Now, it’s simply another distraction for those who don’t take driving seriously.

  • Moveon Libtards

    Starbucks is evil.

  • brn

    Some people will love this. I’m not one of them.

  • Auf Wiedersehen

    Thanks GM…but we have smartphones for that…

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