Mercedes Is Going To Start Designing Its Cars In The South Of France

Mercedes-Benz operates a number of design studios not only at its headquarters in Stuttgart, but in locations around the world. And now it’s adding one more.

The German automaker’s new Advanced Design Centre is opening in the new year on the Côte d’Azur in the South of France.

The cylindrical structure will serve as the workplace for some 50 designers focusing not only on interior and exterior styling, but on user experience and user interface design as well.

“At our new location, we will act like seismographs, tracking the trends and requirements between the digital and analogue worlds and integrating them in our automobiles in an interconnected way,” said Daimler’s chief designer Gorden Wagener. “The new Centre will be a perfect enabler of interdisciplinary cooperation between all design disciplines and will be unique in the sector.”

The facility sits in what’s described as “France’s Silicon Valley,” the Sophia Antipolis Science and Technology Park near Antibes. Some 36,300 employees already work at the location, between 2,230 companies including Hewlett Packard, SAP, and Huawei.

The Côte d’Azur location is just the latest in an array of remote Mercedes studios at Lake Como in Italy, Beijing in China, and two in California (Carlsbad in the south and Sunnyvale in the north). Its establishment along the French Riviera, however, is something of a homecoming for the company that got its name when Emil “Monsieur Mercedes” Jellinek entered Daimlers in races around his home town of Nice.

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  • salamOOn

    nice prison hallway….

    • LeStori

      The first step should be to design a building for their designers which would actually make them want to turn up for work.

      • BlackPegasus

        LOL 🤣

      • TheHake

        You can’t live in Antibes AND want to go to work… That would just be unfair towards the rest of the people of the world.


  • Bash

    Oh that building is ugly.

  • Kagan

    Actually the french Braq, made one of the best designs of Mercedes in modern era. He also made BMW first 7 and 6 series.

  • Tumbi Mtika

    Looks like Mercedes is taking this Formula One thing seriously…


  • Sure it is an ugly building – even for my tastes, which include contemporary and industrial-look designs… haha
    Mercedes-Benz won’t be the first automotive house in the neighborhood, though; Toyota’s ED2 opened back in 2000, where they designed the first Yaris and many other models, inspired by the Toyota design team traveling to the French Rivera while designing the Lexus SC430 convertible. I don’t know if other automakers are present there too.

    Worth noting, Emil Jellinek named the cars after his first daughter (Mercedes is a Spanish female name), then he trademarked the name and used it in many of his businesses (and even added it to his own surname!); Wilhelm Maybach liked the name and after merging with Karl Benz’s company, they combined the names 🙂

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