New Toyota Supra Won’t Premiere At Detroit Auto Show

While many expected the new-generation Toyota Supra to premiere at January’s Detroit Auto Show, the Japanese company has confirmed that the sports car won’t debut at the event.

Motor Trend recently spoke to Toyota group vice president and general manager of the Toyota division in North America, Jack Hollis, and discovered that it is too soon for the company to think about unveiling the Supra. In fact, Toyota has yet to finalize the vehicle’s specifications.

The release date for the new car isn’t the only thing up in the air. Late last week, Hollis actually revealed that there is a selection of other names in contention and that some of the other names are “really pretty strong.” According to Hollis, a decision on what to call the car won’t be made until next year.

While many enthusiasts would probably like to see the Supra name return, the vehicle’s success won’t be based on its name but rather the performance it provides. If it doesn’t live up to the hype and fails to capture the imagination of the younger generation, Toyota may soon regret ever creating the sports car.

As you’ll certainly know by now, the new Supra has been co-developed with BMW and will reportedly be offered with two different engines. The first, expected to be a four-cylinder with roughly 248 hp will be the cheapest option. Additionally, a six-cylinder delivering 335 hp is widely expected to be made available to customers in the United States.


  • Six_Tymes

    Good thinking Toyota. Whatever you do, don’t name it a Supra, if its not.

    • Bo Hanan

      It’s sounds like at this point (read late) in the cars development it isn’t developing into the kind of Supra that Toyota needs it to be.


  • Honda NSX-R

    I think GT-1 would be a fitting name.

    • Six_Tymes

      hmmm, not bad.

  • RDS Alphard

    Already said Toyota won’t launch their sports car until BMW launched Z4.

    Maybe Toyota can named it “Toyota 1” like how they named “Toyota 86” after it was debut as FT-86 when it was a concept car; I don’t mind it being Supra because I’d love to see Supra Mk.5 become a compact sports car like 370Z become even smaller than any Nissan Silvia (S110 to S15).

    As for manual transmission, I’m disappointed they probably not offer one but I understand why… if anyone is to blame for this decision, it’s the customer.

    • Infinite1

      I agree with you, most people who preach about saving the manuals actually don’t own one. It’s a shame

      • KSegg

        What’s even sadder is most people who preach about SAVE THE MANUALS! don’t even know how to use it.

        • Infinite1

          Agreed, people who want to preach should at least know how to drive and own one or two in their lifetime. I picked up another manual transmission car recently and love it

    • Skydis

      “As for manual transmission, I’m disappointed they probably not offer one
      but I understand why… if anyone is to blame for this decision, it’s
      the customer.”

      Truer words have never been spoken

  • Mark S

    Toyota does not know its ars from a hole in the bean counters ground!

    • AJ Mieskolainen

      Toyota is a wildly successful automotive manufacturer. Your comments are without basis.

      • TheBelltower

        It’s hugely successful at selling Camrys and Corollas. Much less successful selling anything sporty.

  • doe

    It should not premiere at all, if it will have less power, than Infiniti Q50s red sport.

  • R55

    Thing still needs a nose job.

    • Infinite1

      That’s not production form, if you look closely, you can see that the weird nose that’s sticking out is riveted into the front end to mask how it really looks.

    • TheBelltower

      The overall look is very dopey. Hopefully the final design will be better than what we are seeing with the test vehicles.

  • Howstar

    Taking their sweet time with it.
    I know cars take time, but they have many years experience building small affordable drivers cars

  • Infinite1

    Yet more bleak news from Toyota on the Supra.

  • SteersUright

    In an age of 22″ rims on SUV’s from the factory, what the hell are those donuts doing on a supra?? (or whatever its called now). Who signed off on this bulbous design too?!? Wanna capture the attention of the younger generation? Well you sure as heck won’t with an goofy looking sports car with unreliable, uncharismatic engines. What a missed opportunity. This has to be the same team responsible for the lame-duck BRZ/FRS design and development.

  • Tumbi Mtika

    This car is going to be stillborn. I’m calling it.

  • Mind Synthetic

    dont think anyone cares at this point, its not a looker, nor is it a performer, nor is it an true toyota, and defo not a supra successor

  • Nick099

    Molasses in winter.
    Toyota’s decision-making speed.

  • KSegg

    This car is looking more and more like someone got on the phone with a designer to describe what the FT-1 looked like, and this was the result.

  • ErnieB

    I think they are just embarrassed they sold out on the Supra.. it’s a Doopa not a Supra..

  • An Existing Person

    This thing is going to need a redesign by the time it comes out. It’s already looking dated.

  • Bonzomatic

    In it’s current form, it looks just like the old Mitsubishi Eclipse. Hopefully there’s a lot of false bodywork under that camouflage.

  • Six Thousand Times

    Call it anything, just roll it out, already!

  • ty

    Damn!!!! Toyota taking forever with this thing!

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