New Toyota Supra Won’t Premiere At Detroit Auto Show

While many expected the new-generation Toyota Supra to premiere at January’s Detroit Auto Show, the Japanese company has confirmed that the sports car won’t debut at the event.

Motor Trend recently spoke to Toyota group vice president and general manager of the Toyota division in North America, Jack Hollis, and discovered that it is too soon for the company to think about unveiling the Supra. In fact, Toyota has yet to finalize the vehicle’s specifications.

The release date for the new car isn’t the only thing up in the air. Late last week, Hollis actually revealed that there is a selection of other names in contention and that some of the other names are “really pretty strong.” According to Hollis, a decision on what to call the car won’t be made until next year.

While many enthusiasts would probably like to see the Supra name return, the vehicle’s success won’t be based on its name but rather the performance it provides. If it doesn’t live up to the hype and fails to capture the imagination of the younger generation, Toyota may soon regret ever creating the sports car.

As you’ll certainly know by now, the new Supra has been co-developed with BMW and will reportedly be offered with two different engines. The first, expected to be a four-cylinder with roughly 248 hp will be the cheapest option. Additionally, a six-cylinder delivering 335 hp is widely expected to be made available to customers in the United States.

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