Lexus Execs Want A Production Version Of The LF-1 Limitless Concept Really Bad

Lexus unveiled the LF-1 Limitless concept at the North American International Auto Show, and its executives can barely contain their excitement over a possible production version.

As Lexus North America’s general manager Jeff Bracken exclaimed, “We have to build this vehicle.” Wards Auto reports he later clarified his statement by saying it wasn’t a production announcement, but nevertheless “we couldn’t be happier if we turned this into a production vehicle.”

Lexus already offers the compact NX and mid-size RX, but the company is lacking a crossover to battle the likes of the Audi Q7 and Mercedes GLS. Bracken says this represents a gap in their lineup, so a production version of the concept would be a “huge addition for us.” He went on to say that “we absolutely need this vehicle” and noted how many sales the company is missing out on by not having something like the LF-1 in their lineup.

Lexus currently offers the GX and LX, but it wouldn’t be the first automaker to be eyeing an alternative to their truck-based offerings. Cadillac, for one, is expected to introduce a seven-seat crossover in 2019 that will slot beneath the popular Escalade.

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  • Bash

    The thing is (considering the current line up) where would if fit,, they have to replace the ugly LX then.

    • Tumbi Mtika

      Not the same class…

  • Big Question Mark

    First off, Jeff Bracken doesn’t have the final word and never will—that word will always and forever come from Japan. Second, can Lexus truly compete at the level? Yes, Lexus has some great niche market models of limited production, but even those struggle for the recognition (even though they might desire it).

  • Tumbi Mtika

    I’d assume that’s why you showed to us.

    Too bad that a crossover had to be the LF-1 design, but c’est la vie.
    It looks good too, very Infiniti-FX-like. I know they can nail the inevitable production model, and I really hope they do.

  • TheBelltower

    Lexus execs should all be given pink slips.

  • Shane

    This thing looks as if it ate the sour warheads candy

  • Merc1

    They would be utter fools not to build this. It’s actually a good looking concept and toned down a little up front and it would be a hit for them.

    M

  • Paul

    The thing looks good but needs a different front end design. It’s meaner than a snake and coming to eat you alive. Fire the designer and whomever signed off on that front end.

  • Six_Tymes

    and i can see why… finally, cohesive looking with this design language. really great job whoever worked on this.

  • ediotsavant

    Build it and name it UltraX.

  • I think the positive reaction of the LC and LS is showing that people want the reality of concept car looks on theirs. If it’s working already with the NX and RX also, I see no reason reason as to a “why not” attitude from Lexus.

  • klowik

    This doesn’t look like a 7 seat platform. If Lexus is going to use this as 7 seat platform, they should not produce the RX-L and make this the 7 seat version to differentiate from RX and NX. If it’s replacing RX then it seems to be waste of such a good design since I think the current RX seems to be able to last another 5 years.

    • Nordschleife

      Yeah this to me looks like an X6/GLE/Q8 fighter so to squeeze 7 seats with this roofline doesn’t seem feasible.

  • Arsu Dhamaka

    If the dated and truck-based Lexus GX can sell so well near the end of it life-cycle. Then such a stylish crossover will surely sell as good as X5, GLE, Q7…etc.

    I think IS would grow in size and GS (unfortunately) would be discounted or turned into Panamera-like hatchback.
    Crossover/SUV segment is where sales are.

  • Out of Lexus’ League

    If this were a study on the next generation of RX, then I can see it. Realistically, how many buyers will choose this over the other high-end brands at the price they where they want this to compete? I doubt there would be that many. Nice exercise though. I don’t believe the true decision-makers in Japan will go for a high-end slotted model like this when their bread and butter is handled so well with other models.

  • Harry_Wild

    I was a doubter but people don’t seem to care how Lexus cars look anymore, so Lexus can make even more ugly looking cars and it still sells well. I don’t quite understand this at all. I even talk with several owners and the don’t really like their cars looks but they like the reliability and comfort it offers.

  • dude

    Sure, but please, something more powerful than 313HP RX… X6 tops at almost 600HP, GLS tops at over 600HP.

  • Name goes here

    I really don’t think it’s possible to make an uglier car. This is truly, the worst design I’ve ever seen on any car of all time. Everything is wrong. Nothing redeeming at all. That said, it fits in well with the rest of the ugly Lexus cars.

  • sidewaysspin

    Just don’t change anything because it’s awesome just like that.

  • FFEMT6

    I agree, if they are willing to change the front of this concept before it goes into production. The reason I will not buy any Lexus. The exception is the LC500, however that one is way out of my budget.

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