Mazda North America CEO Denies Toyota Merger Speculation

The chief executive and president of Mazda North America Operations Masahiro Moro has denied the potential of the marque merging with Toyota, The Detroit Bureau reports.

Speaking during the Automotive News World Congress in Detroit, Moro said the automaker’s tie-up with Toyota remains strictly a partnership and won’t result in the brand becoming yet another division of Toyota.

“Our two companies will jointly work on electric vehicles and vehicle system. However, despite the technology partnership, Mazda intends to remain an independent company. We are driven to make cars and SUVs our way, focusing on making driving better,” Moro said.

Mazda recently announced that it will construct a $1.6 billion factory in Alabama with Toyota. The plant will create 4000 jobs when it opens in 2021 and produce a forthcoming Mazda crossover and the Toyota Corolla. The plant forms just a part of Mazda’s Sustainable Zoom-Zoom 2030 strategy.

The company wants to introduce its latest Skyactiv-X internal combustion engine in 2019, promising to deliver savings of 20 per cent to 30 per cent over the brand’s existing engines. Additionally, Mazda is working on smart technology which it hopes will eventually eliminate traffic accidents.

“We believe in the freedom provided by a personal car. Before any company goes to the time, effort and expense of adding electrification, we are convinced that our industry must maximize the ICE,” Moro said.

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  • Shahul Usman

    Good.. I like Mazda.. had a CX5, was a decently fun CUV (and I hate most CUV’s).. miatas are always great cars.. Mazda 3 and mazdaspeeds are fun cars also..


  • Anthony James

    I once attended a talk delivered by Kevin Rice, head of Mazda Design in Europe. Half of the talk was about how Mazda, for the first time in a long time was an independent company, already bearing fruit in the shape of the ND MX5. Mazda is unique in it not being part of a massive conglomerate, and I really rate their design/ product placement.

  • Nordschleife

    I am happy for this news. If Mazda made a car I wanted (luxury 2-door) I’d definitely buy one. I love their designs and I want them to do better. They just don’t make what I want to own at this time.

    • Kyle Newberry

      An rf could fit that pretty well.

      Or just see how good the new 6 with 2.5T would be.

  • Jason Miller

    Good. Last thing we need is Toyota’s styling department rubbing off on them.


    Why would Mazda merge with Toyota?

    I don’t want Toyota’s ugly ass design ruining Mazda’s products especially with those big ass grills.

    • Rocket

      Cash flow, buying power, engineering capability, etc …

    • pidginTM

      Ugly toyota days are over. New corolla will be amazing.

  • Bo Hanan

    Yeah, yeah Masahiro- what Toyota wants, Toyota gets!

  • I do hope it will never happen. Mazda is doing great since they left Ford, don’t want them be be an other brand in a group. What happens in a crisis, big groups cut brands. Mazda managed to become independant and do what they want. And to me, what they want and do is great.

  • Ken Hungerford

    I sure hope this is wrong. It would be the end of one of the really interesting and innovative Japanese auto companies and the reinforcement of the Toyota ethos that mediocre is OK. Toyota has relied on their history of reliability for too long and the rest of the world has not only caught up but passed them. LONG LIVE MAZDA.

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