New Lexus LF-1 Limitless Concept Is A Flagship SUV From The Future

Lexus has pulled the wraps off the LF-1 Limitless concept at the Detroit Auto Show, showing off their vision for a flagship luxury SUV.

According to the company’s CALTY Design Research studio in California, the new Lexus LF-1 Limitless concept is designed to look “like molten metal being forged into a fine Japanese sword”, previewing at the same time the next step in the company’s design language.

“This is our vision for a new kind of flagship vehicle that embraces crossover capability without giving up the performance and luxury delivered by today’s top sedans,” said Kevin Hunter, president, CALTY Design Research. “The LF-1 Limitless concept incorporates imaginative technology while creating a strong emotional connection by improving the human experience for the driver and passengers.”

Lexus avoided to specify what kind of powertrain the LF-1 concept uses by simply saying that “like the name of the concept, the possibilities for powertrains are limitless”. Choices include everything from fuel cell to plug-in hybrid and from gasoline to pure electric.

The company’s designers take great pride at the LF-1’s athletic proportions, with the cabin sitting deep within the chassis which in combination with the 22-inch alloys give it an aggressive and powerful stance.

Another interesting fact is that Lexus didn’t use any chrome on the bodywork, with the spindle grille featuring LED lighting that greets the driver on arrival. “This LF-1 Limitless concept illustrates what could happen if Lexus were to add a flagship crossover to our line-up. It’s a gorgeous execution and we’re anxious to see our customers’ and dealers’ response,” said Lexus General Manager Jeff Bracken.

The cabin was designed for maximum comfort for every passenger, adhering to the Japanese tradition of omotenashi, or hospitality. The dashboard does away with analog knobs and buttons, replacing them with motion-activated controls and a minimalist display ahead. As you would expect from a concept in 2018, the Lexus LF-1 Limitless also offers a fully autonomous Chauffeur mode as well.

Article updated with live images from NAIAS



  • StrangerGP

    fugly like most new Lexus cars

    • 31/12/2999

      Don’t care what we think the production model will sell like hot 🍞.

    • paulgdeaton

      Lexus designer #1: “How can we make that front end even uglier?”

      Lexus designer #2: “Let’s try bending the shape and sticking it out like it is pouting while suckin a lemon.”

      Lexus designer #1: “Sure – an even more ‘In your face’ look will really alienate anyone with good taste!”

      Lexus designer #2: “Don’t worry; nobody with good taste buys a Lexus anyway.”

  • Ferrari Junkie

    Q8 rival?

    • Dude

      Yeah, Q8 rival with size of Q3… this is not flagship, this is compat. Just calculate for side view assuming 22 inch wheels…

  • Kannag Don Amenra

    It’ll look good in black. I like the alien-esque design, just not the colour on this car.

  • Nordschleife

    I feel like this is Toyota’s version of the Infiniti FX/Q70. That’s the first thought I had when I saw the profile.

    • AstonMartin

      Spot on assessment! I wish Infiniti would have stayed on this design path. This concept however needs to exude more luxury.

    • Ty

      There is NO Doubt…it is. Perfect timing too since INFINITI stopped production of the Q70

  • PhilMcGraw

    This could very well look like a Lexus LC500 or LS500 SUV. If you look past the Lexus concept rendering, you will find that it shares a lot of characteristics with the past concept that ended up giving us the LC500. If that’s the case, it could end up being a beautiful looking SUV.

  • Leconte Dave

    “like molten metal being forged into a fine Japanese sword” ohhhh thats why… Lexus/Toyota might have the worst designers in the industry

    • paulgdeaton

      “like molten metal being forged into a fine Japanese sword”… or, more correctly, “a wet bar of soap carved by a 13-year-old would-be car stylist with an e-xacto knife”

  • cbATL

    Jesus Christ hangin of the f’en cross, i didn’t think it was conceivable for Lexus to make an uglier car.

    • Obsequious Lickspittle

      They’re just taking the piss now. Either that or they’ve given up design and gave it over to a toddler.

  • What, No Cup Holders?

    Love the driver focused instrumentation with the flanking visual mirror monitors. The profile is strong looking. Rims are excellent. Looks to be a center console with some serious storage space. The starlight perforates interior panels appear pleasing. Looks like a finned lower rear valance fog light. Still wondering whether the headlamps actually popup when activated under that large triangular body-colored expanse of metal/plastic? Thankfully the shifter knob is gone freeing that console area for other things. A lot going on here that makes me wants to learn more.

  • Craig

    I think it’s beautiful. It’s daring and expensive looking.

    • John

      not the front end… it feels like someone pull the facial skin all throws the center and stretched them all up.

  • ediotsavant

    Stunning! I hope Lexus brings it to market just like the LC!

  • TheBelltower

    Looks like one of the cars after being swept away in the CA mudslide.

  • salamOOn

    The only thing that’s not working for me is that front end design (maybe if “normal” lights would be implemented….)
    otherwise it’s pure wow…..

  • donald seymour

    Let’s us know this, Lexus is bitting/ copying Infiniti’s playbook. Don’t anyone remember the FX? It’s still out there.

    • Bash

      I just read the article now and this is exactly what I thought.. excellent comment Don!!

      • donald seymour

        Thanks Bash.

    • AstonMartin

      Don, you nailed it. Infiniti should have stayed on that path. They were there before BMW and Mercedes, now others are coming to steal their original design lines.

      • donald seymour

        I said it, but you said it better. What’s been going on with you Aston? Have you achieved your goal of obtaining the Aston Martin?

        • AstonMartin

          Hey, you got it Don. Continuing to work smart and stack. Holding onto the F-Type R and Rover Sport. Nothing out here has me in purchase mode. Even on the sidelines about the DB11 for now, however, maybe in 5 years once depreciation settles in, I’ll make a move. You buying in 2018?

          • donald seymour

            Yes, it’s my goal. I’m eyeing that Mustang with the performance level 2 package. BUT if not, I’m very content with what I have.

          • AstonMartin

            Cool. Stay focused.

  • getoffme

    Finally, a RWD crossover from Lexus. Wake up Audi.

  • Honda NSX-R


  • Harry_Wild

    At last; a real Predator has come to Earth and drop this concept off to Lexus management! LOL!

  • Efon Wang

    Lexus is good at interiors. They’re exterior design chief needs to be fired.

  • KidRed

    Profile is OK, but again, that front end ruins every car it’s put on.

  • SteersUright

    Looks like a cartoon villian’s car. Interesting, but Im not sold on this quite yet.

  • Six Thousand Times

    Obviously, that grille is a nightmare out of Alien but the rest isn’t as bad as Lexus’ norm.

  • :/ Yurr

    Oh god 🤕😨🤧

  • Mark S

    Is it April 1st already?


  • appleimmune

    absolutely gorgeous, can’t wait to see these available!

  • Jesse A. C. Majors

    Thank you Lexus for waking up after 10 years of awkwardness

    • DMax

      What do you thank them for? Do they owe you a free one and you just wouldn’t take it until this grotesque thing is released?

  • Eric D


  • krusshall

    Front end looks like a sphincter.

  • Vanquish

    If Infiniti built a new FX it would look like this minus that giant grill; its a great looking car as was the FX but the grill is over the top I guess this is a take on the BMW X6 and GLE??

  • Six_Tymes

    they are finally honing that design language, its looking much better. Nice work

  • klowik

    The curve on the sides are a bit of strange,… I think the the current folded edge design is much better and can still last another 5 yrs.

  • Honda NSX-R

    It’s not just a flagship SUV from the future, it’s a flagship SUV from another planet.

  • Enter Ranting

    Predictably terrible.

  • Looks good. Just wish Lexus will tone down the ugly front-end in production.

  • ME

    Nasty front end, Japanese artists are a lot more capable than that.

  • Ary Wisesa

    I like the overall design, only I wish they would reduce the disconnected design of the grille with the rest of its facia, perhaps they could replace it with more elegant one. Nothing wrong with Lexus’ spindle grille in general, but the matrix in this LF-1 grille looks a bit plasticky. And also, I think the rear is a bit too bland than the front. But overall design is very nice, it looks futuristic and sporty. It looks better than BMW X7 Concept or Audi Q8 Concept in my opinion. The interior is top notch. Way to go Lexus!

  • Karl

    My eyes!

  • Astonman

    It will outsell their LS. Build it.

    • Dude

      How can a tiny car sized between ch-r and Q3 outsell LS? Calculate its size from the side view assuming 22inch wheels.

      • Astonman

        This Is their premium flagship SUV so it will be larger than the models you mentioned. That vehicle looks a little bigger than their present RX. Wouldn’t be surprised if it’s based on the new RX 3 row. And the RX is larger than the vehicles you mentioned

  • Marshall Boyce

    How can an interior look so good and an exterior look so so bad?

  • Dude

    Flagship? It is size of the ch-r or mercedes GLA. Are they serious?

  • Knotmyrealname

    If only they would let go of that stoopid bloody beak design, then the car may gel together. It’s the one main thing that ruins the appreciation of the car. Otherwise, it’s really not half bad.

  • Jason Panamera

    I love this interior as well as from infiniti Q inspiration. Japans get their own design philosophy which works well for me.

  • Paul Stauffer

    Please Lexus Please…get rid of that spindle grille…YUCK!

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