Genesis Says New York Show Concept Will Alter Our Perception Of The Brand

Genesis has announced that it will unveil an all-new concept vehicle at the New York Auto Show next month – and is already making some bold statements about it.

Company boss Manfred Fitzgerald broke the news to CNET, stating that the concept could alter people’s perception of the carmaker.

“We’ll show something at the New York show. If you happen to be in town, you should not miss this one,” Fitzgerald said.

“I think this will be a turning point for the brand, how people perceive this brand and how people look upon this brand. This one will push the envelope definitely further… A lot of people will be surprised.”

Big expectations, no doubt. But how will this mysterious new Genesis achieve such significant goals? Unfortunately, we don’t know yet, as Fitzgerald failed to provide specifics about what Genesis has in store for the event.

In the past two years, Genesis has used the New York Auto Show as the place to unveil two eye-catching concepts. The first arrived in 2016 in the form of the Genesis New York Concept, which previewed the G70. The following year, it unveiled the GV80, an SUV that will hit the market in 2019.

Interestingly, it was actually at the NY show in 2007 that Hyundai first unveiled the Concept Genesis, so it’s fitting that they would choose this venue for what they think will be a game-changer.

According to Fitzgerald, Genesis still has some way to go before it becomes a familiar brand to U.S. consumers. Therefore, it makes perfect sense the company to continue launching its latest projects on American soil, especially when it has so much riding on them.

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  • Blue Sky Concepts

    Concept doesn’t necessarily become reality…I’d still like to see what they have to offer.

  • Bo Hanan

    “Concept Will Alter Our Perception Of The Brand”
    If by that they mean a BMW X3 “knock-off”, then- no.

  • gor134

    Anyone else think the GV80 looks more like a Bentley than the Bentayga looks like a Bentley?

    • Galaxium

      Interestingly, the guy who designed this used to be a head of design at Bentley I think.

    • brn

      or a Chrysler.

  • Jason Miller

    Thinking some sort of performance car.

    • paulgdeaton

      Agreed. Adding another sedan… or SUV… or CUV…. would hardly change anyone’s perception. Adding a sports model – a real sports car – would.

      The next question is: what architecture could it be based on?

      • Nordschleife

        It’ll be the equivalent of the Stinger/G70 coupè or the Genesis coupè of yore.

  • Bo Hanan
    • PK

      i don’t see the resemblance.

      • Six Thousand Times

        I do but it’s really vague – the rising rear window line.

        • Mill0048

          … and that’s a stretch.

      • HaltestelleLuitpolthafen

        I totally do if you’re talking about the fact that both have four wheels and some glass.

        They are the exact same then…

    • Stephen G

      The only thing in common is they are both station wagans. Ohter than that completely different proportions and body lines.

      • Bo Hanan

        If that’s all you see then you need glasses.

        • Stephen G

          Apparently I don’t see what you do, why don’t you elaborate about what design features the X3 and GV80 have in common.

          • Bo Hanan

            The profile. See 3rd pic of Hyundai. (rolls eyes)…
            -Stephen or Stephanie???

  • IFDU

    As long as they keep the ball rolling and people talking, then it will most likely (could be wrong) be a sports car. But I’m thinking along the lines of Lexus LC while others stated something of a G70 coupe. Genesis even stated that they are not even bringing the production G70 to NY for some reason. I don’t think that is a good idea. Get all the publicity you can for the brand, including a vehicle that’s coming stateside in the VERY near future.

    But seriously Genesis needs an SUV/Crossover in the lineup YESTERDAY! They should surprise us with this concept and another production car (again: an SUV or crossover) to get things going for them.

    I actually admire Hyundai fo branching this company off. Plan on getting a hold of a gently used G70 once they become common enough. That is my favorite of the 3 so far.

  • SteersUright

    Concepts alter nobody’s perception of anything because they are just that, concepts. Apple can announce a “concept” for a futuristic iPhone that beams you to the moon and back and what of it? Show us a stunning production car prototype of something along those lines, then consider our perceptions altered.

  • StrangerGP

    GV80 looks like it was designed in the 90s, hopefully they won’t go that way.

  • BlackPegasus

    As long as Genesis fully parts ways with Hyundai in terms of design and interior materials I’d be happy with what’s to come. I’m a fan of Lexus but their vehicles of late share too many design cues with Toyota’s latest batch of cars. The new Camry and Rav 4 share obvious design cues with the Lexus LS500 and the Lexus NX. I’m not paying a premium for a car that can easily invoke thoughts of cars costing half the MSRP.

  • Six Thousand Times

    Do we (collectively) have a perception of the brand, yet? If they just show us an SUV are we all going to just stand there agog?

  • pjl35

    Eye roll. The brand hasn’t been around long enough for anyone to have a clear perception of it anyway…

  • Stephen G

    I’m no longer impressed with extremely good looking concepts that don’t make production. Just another promise not kept. Next.

  • Ron

    I doubt that.

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