Genesis Says New York Show Concept Will Alter Our Perception Of The Brand

Genesis has announced that it will unveil an all-new concept vehicle at the New York Auto Show next month – and is already making some bold statements about it.

Company boss Manfred Fitzgerald broke the news to CNET, stating that the concept could alter people’s perception of the carmaker.

“We’ll show something at the New York show. If you happen to be in town, you should not miss this one,” Fitzgerald said.

“I think this will be a turning point for the brand, how people perceive this brand and how people look upon this brand. This one will push the envelope definitely further… A lot of people will be surprised.”

Big expectations, no doubt. But how will this mysterious new Genesis achieve such significant goals? Unfortunately, we don’t know yet, as Fitzgerald failed to provide specifics about what Genesis has in store for the event.

In the past two years, Genesis has used the New York Auto Show as the place to unveil two eye-catching concepts. The first arrived in 2016 in the form of the Genesis New York Concept, which previewed the G70. The following year, it unveiled the GV80, an SUV that will hit the market in 2019.

Interestingly, it was actually at the NY show in 2007 that Hyundai first unveiled the Concept Genesis, so it’s fitting that they would choose this venue for what they think will be a game-changer.

According to Fitzgerald, Genesis still has some way to go before it becomes a familiar brand to U.S. consumers. Therefore, it makes perfect sense the company to continue launching its latest projects on American soil, especially when it has so much riding on them.

more photos...
Ken Block Puts His Ford Escort Cosworth Through Its Paces In The Swiss Alps

Ken Block’s new Escort Cosworth was built from the ground up after his original was destroyed last year.

Watch The SCG Boot In Action During The Brutal Baja 1000

SCG will start delivering the production version of the Boot to customers next year.

It Never Ends: John Cena’s 2017 Ford GT Bound For Auction Once More

John Cena’s infamous Ford GT could soon get its fifth (!) owner in a little over two years.

Watch As Armed Thieves Lead Police On Chase Driving Stolen UPS Truck

Police opened fire on the UPS truck after traffic ended the chase; the end result was four people dead…

People In White Vans Aren’t Going To Kidnap You Or Sell Your Body Parts, Regardless Of What Facebook Says

Shockingly, a politician said something stupid and made matters worse.

Shelby F-150 Super Snake Sport Concept Going Into Production With Up To 770 HP

The high-performance pickup can rocket from 0-60 mph in just 3.45 seconds.

Jetta Brand A Hit In China With 30,000 Sales In Its First Three Months

Jetta had the most successful first three months ever of any new car brand in China.

Lewis Hamilton Checks Out The Mercedes-AMG Project One

The plug-in hybrid hypercar will have more than 986 hp.

LA Woman Got $4 Million Compensation After Sinkhole Swallowed Her Minivan

The 48-year-old suffered a traumatic brain injury and sight issues as a result of the incident.

All-New Chevy Tahoe And Suburban To Debut Later This Month

The Suburban got a star on the Hollywood Walk of Fame and Chevy used the event to announce an all-new model is coming soon.