Genesis GV80 Fuel Cell SUV Concept Hints At BMW X5 Rival

Following reports that Genesis was going to unveil an SUV concept during this year’s NY Auto Show, the GV80 fuel cell concept is here to prove all those voices correct.

The GV80 Concept represents Genesis’ first take on a versatile luxury SUV, displaying a confident posture on the road, while also boasting a spacious interior with immersive technology for passengers to enjoy.

In order to get you from A to B, the GV80 Concept uses the latest plug-in hydrogen fuel cell electric technology, with Genesis determined to continue studying the benefits of such an alternative propulsion system for future product applications.

“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”

“There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here,” added Genesis boss, Manfred Fitzgerald. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”

In terms of aesthetics, the GV80 Concept is distinguished by its proportions, “finely balanced with dominant surfaces, exhibiting sophistication and functionality.” In other words, it looks like a modern SUV, which is what Genesis wanted to convey.

The front of the car features the signature Genesis crest grille, which together with the wide-set horizontal quad headlights with jewel-like graphics help give the SUV a significant presence on the road. A careful look also reveals an aerodynamic front spoiler designed to channel air through precision facet cut-outs around the front wheels and side rocker panels.

The rear boasts slim quad lamps elongated towards the quarter panel. Their design is quite simple, though thanks to the laser fiber optic technology, they also produce a unique lighting signature for future Genesis owners to enjoy. Other exterior features include the profile’s parabolic design line, muscular fenders, 23″ mesh alloys and electronic door handles, resting underneath the crease line for enhanced aerodynamic performance and visual simplicity.

Moving on to the interior, the GV80 Concept is clearly looking to impress onlookers with its excellent craftsmanship, advanced technology and attention to detail. The cabin offers a bridge instrument panel and a wide 22″ curved display cascading into the driver’s cluster. Also interesting are the concept’s side pillars. They’re constructed with a structural truss design, viewable from both inside and outside the vehicle. According to Genesis, this should help “bring in the exterior environment, promoting a unique interaction with the outside landscape.”

Going back to the horizontal 22″ curved OLED infinity display, it’s important to point out that it features two distinct zones for different driver and passenger experiences – orchestrated by the innovative Human Machine Interface and its new multi-function interactive controller with capacitive touch. On top of this controller you’ll find a concave gorilla glass touch pad and knurled metal wheel with handwriting recognition.

Also, those polished linear metal inlays integrated into the wood lower center console have capacitive touch capabilities, and each one allows direct access to the most commonly used functions, such as Navigation, Entertainment, Communication and Environment. When the passenger taps these metal strings, he or she will gain separate control of a mini-view on the right side of the display, without disturbing the driver.

As for the craftsmanship of the cabin, Genesis decided to go with semi-aniline leather, with quilted diamond stitching on the interior door panels, seat inserts and center console side. There’s also an interesting contrast between the leather on the upper instrument panel and the distinctive suede on the instrument panel bridge.

In the cargo area, the GV80 Concept features an elegant tonal and texture effect, mixing in suede with dark gray leather and slate ash wood, a mix that is both visually appealing as well as functional thanks to the contrasting sleek metal tie downs.

* Story has been updated with additional live images from the show



  • ctk4949

    I just threw up by looking at that grille!! EWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW

  • kachuks

    I know those are video stills from the live reveal, but the CG renderings look better than the actual thing.

  • Mark S

    I like the side profile and rear-end.

  • Gerald Michael

    Yawn. Looks like pretty much every other CUV.

  • IFDU

    If they would of kept the current Genesis grille, and move the double headlights up a little more, it would look better. But overall I like the design and interior.

    For some reason, maybe it’s the color but the live shots of it reminds me of the first Equus Concept some time ago:

    • eb110americana

      Wow. That thing is epically hideous.

      • IFDU

        Yeah looking back on it now it is. I thought it was nice when it came out back in 2002/2003.
        But this GV80 would of been better looking if they stayed consistent with the other Genesis concepts. Pitty…..

  • ChizzoLi

    Eww wtf Genesis…This is such a bad hodgepodge of design details. I see a lot of DS cues everywhere, tail lights, head lights, grille and wheels.

  • TrevP

    looks good other than the grill in my opinion… and the rims remind me of the Benteyga’s rims. Which isn’t the worst thing.

    • ChizzoLi

      That thing looks far from good!

  • Tumbi Mtika

    Who let Acura design the grille?

    • Mill0048

      LOL, I see an alt-future Acura will spin-off a new design branch, just to design grills for auto manufacturers. Like Pininfarina.

  • john1168

    WOW!!! That….looks……terrible… The interior is nice but the exterior is….. terrible.

    • Sébastien

      agree, interior is a bit Audiish (with the palmrest on the stick)

  • Ch-ch-ch-ch-changes

    I’m not a Genesis fan (nor Hyundai or Kia) but this vehicle looks good to me. Also, kudos for coming out of the hopper with a fuel cell model. Maybe it time that I start giving these brands the credence they have now earned.

  • Honda NSX-R

    Looks better than the Bentayga.

    • Tumbi Mtika

      Is that a high bar to clear?

      • Honda NSX-R

        Well since the Bentayga is like $229,000, I guess so.

        • Tumbi Mtika


  • Karl

    I say go back to the drawing board Hyundai,this is not working..

  • MMNYC18

    The Bentayga’s better looking brother. I love it. Genesis is doing an impressive job.

  • disqus_3wLjzERrWb

    I am a huge Genesis fan. I have the Genesis sedan, absolutely love it and have had my heart set on getting their SUV as my next vehicle. I have been anticipating this vehicle, checking Google news and images for it since the brand launch. Then, today it shows up. Absolutely GHASTLY!!! From the grill which looks like a sedan grill fit into too big a cut out, to the generic rear end and completely uninspired taillights, this thing is just horridly fugly. This is not a premium design that will lure anyone from another brand, nor me from my current Genesis. Genesis, please rethink this before production. Bubble burst today.

  • no25

    Is it 2002? I mean for real. This is so dated looking already. I do like the interior though – even though the screen is way too small (maybe it is 2002 then). Also, what up with “challenging the BMW X5”? The BMW doesn’t own this category. The RX and MDX top it.

  • Craig

    A great starting off point. Just tweak it a bit and you’ve got yourself a winner.

  • Robert

    For a concept, the exterior design is so basic bitch, uninteresting.

  • TheBelltower

    Derivative and amateurish design. Looks like something the Chinese would do.

  • Six Thousand Times

    Wow, that’s really bad. Like Chinese bad.

    • supermanuel


  • Kash

    I see some Volvo in that design.

  • bd

    Aside from the interior, the rest of it needs to go back to the drawing board.

  • Bash

    the exterior looks like un finished business.

  • fabri99

    Peter, WTF!?

  • donald seymour

    I like it actually. Apparently I’m the only one who takes to it.

    • Mill0048

      No worries, there’s a few of you out there. 🙂 There’s nice design elements and some rough ones. I’m split.

  • Tinky-Winky

    The grille ruins everything.

  • salamOOn

    interior is nice and original, but i have a big problem with exterior details…. all the lights and grille….. very weird.

  • supermanuel

    Oh dear, that’s just cr4p. How much did they pay to poach Peter Schreyer from Audi?

  • Subi-Rubicon1

    Overall I think I like it. The grill needs help and all the cutouts from the B & C pillar are an eye sore as well as the cutouts from the wheels.

  • MarketAndChurch

    Just like Lincoln and Cadillac, the press release photos always sour people’s opinion of a car, but then you see it in a normal photo and it doesn’t look as bad.

  • Kash

    I like it, but i hope they don’t use “GV” for their SUV’s. I’d go for something G80X or GX80

    • yonceous

      too close to infiniti

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