Mercedes Will Reportedly Skip The Detroit Auto Show Next Year

Mercedes had a big showing at the North American International Auto Show last month as the company used the event to unveil the all-new G-Class as well as a handful of AMG models..

Unfortunately, the automaker could be absent next year as Automotive News is reporting Mercedes may skip the high-profile event. Nothing is official but an unnamed Mercedes executive told the publication “We have to look at whether a trade show like Detroit fits with the cadence of our launch calendar and whether there’s a more effective format for our needs.” The insider went on to say the chances of returning next year are “very slim” but that doesn’t mean they are ruling out 2020.

While that sounds like a minor issue involving timing, a Daimler insider dismissed the idea by saying “With the number of models we have, there’s always a new car waiting to be launched.” The source went on to say shows such as Detroit are “longer contemporary” and noted “Once you make the decision you’re out, why go back?”

We’ve reached out to Mercedes and will update this post when / if we hear back. Regardless, it’s not hard to understand why auto shows have lost some of their luster in the digital age. Most new vehicles are announced weeks or even months before their auto show debut and it’s incredibly easy for consumers to compare vehicles online rather than at their nearest auto show.

This week’s Chicago show is a prime example of how things have changed. The show used to attract some decent debuts but the headliners this year were low volume models such as the Hyundai Sonata Hybrid and Volkswagen Arteon.

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  • mick

    Man, NAIS is really losing its luster. I remember cars driving through plate glass, V16 concept cars, cattle drives, leapfrogging minivans, real eye candy concepts. Seems that that mojo has since moved onto other shows.

    • Honda NSX-R

      The Geneva Auto Show stole a lot of the Detroit Auto Show’s thunder…

      • ediotsavant

        More like the LA Show in early December and the New York Auto Show in April.

    • dumblikeyou2

      Yeah, but all of the bigger shows had all that showmanship back in the day. The NY Auto Show used to have stages and dancers and hoopla out the yingyang and that was at the end of the year no less.

  • Honda NSX-R

    That’s a pretty early announcement, lol

  • With high-quality detailed video car reviews available on YT, I can see why. The last international car show I went to was 5 years ago in NYC, Jacob Javits Center…I do however go with my son to see the classic car shows…

  • I think there are more than just aligning with product launch calendar, but it’s no secret that cost of exhibition is soaring and there are simply too many auto shows.

    Beside like CS said above, launching models online has the advantage of avoiding new car clutter in auto shows, it is sad indeed.

    • Nordschleife

      Agree with you and CS but it’s the end of an era. I still go to auto shows every year but I must admit because I am addicted to CS and the like i am never surprised anymore.

      • Exactly, there are no thrills of going to auto show, because you simply has seen in it in your mobile phone or laptop.

        You probably go there and look the car in flesh and like “oh that’s bigger than I thought”. Unfortunately that is what happened now.

  • Merc1

    Damn that CLS53 looks good as does those S and E Cabriolets.

    M

  • YUDHA BAGASKARA

    how about new york and los angeles?

  • Rocket

    They kinda skipped the show this year. Yeah, they had a very large display, but every model was locked. Seems like a huge waste to me.

  • Bob White

    The US is increasingly becoming irrelevant on the global scale. Their idiotic behaviour will sink them even lower in the coming years.

  • Rzrlf

    It’s not the digital era, Detroit simply lost its allure

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