The all-electric Jaguar I-Pace has made its public debut at the Geneva Motor Show, with the company also announcing the US pricing of its first electric vehicle.

The new electric SUV is priced from $70,495, including destination and handling fees, before federal and local government incentives.

Jaguar retailers across the US are already accepting customer orders for the I-Pace, with first deliveries to begin during the second half of 2018.

This makes the new Jaguar I-Pace $10,205 cheaper from the Tesla Model X 75D, which starts from $80,700 before any incentives.

Jaguar’s electric mid-sized SUV is powered by two motors mounted on each axle, producing a combined 395hp (400PS) and 513lb-ft (696Nm) of torque. Feeding them is a 90kWh battery pack that gives the new I-Pace an EPA-estimated driving range of 240 miles.

0-60mph comes in 4.5 seconds while the top speed is rated at 124mph. Owners will be able to charge their I-Pace using both AC and DC power; a 0 to 80 percent charge can be completed in around 40 minutes via a 100kW public fast charger or just over 10 hours with a Level 2 230V/32amp home charger.

“With the debut of the Jaguar I-PACE, Jaguar in the U.S. is officially in the luxury electric vehicle business and our retailers and customers are placing orders,” said Joe Eberhardt, President and CEO of Jaguar Land Rover North America.  “In partnership with our retailers who are investing in new facilities and EV infrastructure, we have a proactive market strategy led by very competitive pricing and the Jaguar EliteCare electric vehicle ownership package.

Jaguar Land Rover retailers in the US have already begun installation of EV charging equipment and they are already invested in training their sales and service personnel to better address the EV market.