All-New Kia K900 Revealed In Full Ahead Of New York Debut (Updated Gallery)

Does a luxury automobile need the clout of an upscale badge to sell? The Hyundai group seems to be hedging its bets. Because while it’s spun off the Genesis line (and the Equus with it) into its own brand, it’s just revealed a new K900 that’s still being sold as a Kia.

Following numerous leaks and teasers, these images represent our first proper look at the new US-spec Kia K900 ahead of its debut at the forthcoming New York Auto Show.

Kia’s new flagship is both longer and wider than the model it replaces. It rides on a 60-millimeter (2.3-inch) longer wheelbase that now stretches 3,105mm (122.2 inches). That’s longer than the short-wheelbase version of the Mercedes S-Class sold in Europe, and almost as long as the long-wheelbase version we get in America.

Onto that larger frame, Kia has draped completely new bodywork, styled in California and Korea. The front fascia is dominated by a new grille design, with 176 jewel-like “cells,” flanked by a new set of LED headlamps. And there’s plenty of chrome to make it look more upscale than the brand’s emblem would otherwise suggest.

Inside, the Korean automaker promises “a high-class, minimalist” cabin environment that “provides the driver and passengers with a peaceful retreat in which to spend time.”

The added space provided by the enlarged footprint is finished in soft-touch, premium materials like wood, leather, and metal. There’s a 12.3-inch touchscreen display in the dashboard, 64-shade ambient lighting developed with the Pantone Color Institute, and even an analog clock from Swiss watchmaker Maurice Lacroix.

We’ll have to hold on to find out more. But the new Kia K900 is set to enter production in Korea shortly and begin arriving “in select global markets” in the coming weeks and months.

more photos...
  • Craig

    Yet another very respectable KIA.

    • Knotmyrealname

      …As far as KIAs go, you mean?

      • Craig

        As far as ANY car goes.

        • Dr Strangefinger

          Yep, I agree.

        • Andrewthecarguy

          I disagree. KIA, yes; ANY car? no.
          It is already dated at it is just launched. it will see 3 production years before it dies. 4 max.

        • Knotmyrealname

          Nah, seen much better. There are elements that are nice, and design wise, well executed, but there’s a lack of cohesion in the design that once again looks like they have got a whole lot of aspiration vehicles and cherry picked what they think will make a good car. Problem is, you’re bench-marking current vehicles and once you release your own, it’s at least a generation behind already. Look at the instrument panel for example. Last gen S class. Tail lights look like a Bentley. I could go on but you get my drift.
          But kudos to them; they have come a damn long way in 20 years and with their tie in with Hyundai have made good use of the collective capabilities. They aren’t about to fade away soon.

  • Harry Nimmergut

    All this hype over a vehicle that sold a whopping 31 in the US last month. Insane. Why is it even coming to the States?

    IMO, the previous one was MUCH better looking, on the outside anyway.

    • MarketAndChurch

      Yeah that’s why they have to sell it at a lower pricepoint. The Genesis G90 isn’t selling enough in volume to enjoy the premium they’re charging at a 75,000 dollar pricepoint. This won’t sell much either if it goes that route too.

  • Even the Cadenza looks better than this.

  • Christian

    Great secondhand car. A lot car for a low value…

    • Andrewthecarguy

      That’s all the Genesis and higher-brow KIAs will ever be.

  • Rocket

    This must be one of those cars that looks dull as dishwater in photos, but has ‘presence’ when seen in the metal. At least I hope that’s the case. Regardless, Kia would have been wise to relaunch their flagship as a large 2-row CUV in the States. Doesn’t matter how good it is, as a sedan it’s not gonna sell.

    • MarketAndChurch

      Yeah I agree, a midsize SUV like the X5 or GLE would make more sense right now, but I don’t know if calling it a flagship would make sense, even if it is the best product in the Kia portfolio.

  • Puddingpopper


  • Сафиуллина-Мохамед Рамазанов

    Kia design failure
    It takes just a look at the new Forte to know it’s a total failure in comparison

  • TheBelltower

    Designed by Homer Simpson. This looks ridiculous.

    • Raul

      Homer Simpson has a kindergarten drawings. it’s worst than that

  • Bash

    I want the next Mohave/Borrego be that good!

  • lagunas3ca

    If you want a really good laugh, compare the headlights from the concept sketches to the production-ready model.

  • lagunas3ca
  • lagunas3ca
  • Hmmm…something has been lost in translation…perhaps giving it beefier tires could help matters…interior looks like it will be very good.

  • Maykel

    Wish they kept the grille slim. Bet this will be the face of next gen optima or Sorento.

  • Nordschleife

    I think it’s just head on that bothers me. the profile and the rear are cool but i think the grille is far too large to have nothing in it. I.e a badge. But i will props where props are due and I am sure it will be another underappreciated capable vehicle.

  • Honda NSX-R

    Those taillights scream Bentley.

    • Autoexperte

      and Buick

    • PK

      agree but not in a bad way. the style is growing on me.

  • U8INIT

    50K and I’m all in…

  • DMax

    Another Korean pile. I really hate the shilling for Korean cars. 3 years in and they feel like they’re falling apart. There’s a reason they’re still cheaper than competitors. They look good on the outside, but the insides are cheap junk. And their 100k warranty is crap, lots of stories out there about warranty service being denied for whatever bs reason. Not to mention horrific depreciation.

    • Raul

      What are you talking about? korean cars are the best cars in the world, but you call it junk. I bet you don’t even know that their reliability is the best rank ones in JD power. You should take a look at that.

      • Andrewthecarguy

        Best cars in the world???

      • Merc1

        Something can be reliable and still fall apart. GM owners know all about this.


        • Astonman

          so you’re saying reliably unreliable?

    • bd0007

      Must be why Hyundai or Kia are near or at the top of the reliability charts around the world.

      As for interiors, the interiors of Kias are better than most other mainstream brands – only one that does a better job are Mazda and VW (but not for the US market).

      • DMax

        Which charts are those? The ones that list brand new cars with top reliability scores? Every chart I’ve seen of older than 5 years Korean cars says they’re junk. My personal anecdotal evidence of couple of years ago, when I was shopping for a used car and went through several early 2010s Korean cars thinking they were good but all were junk. Ended up getting a 10 year old Acura TSX with 110k miles, runs just as good now with 170k.

  • Jason Panamera

    This design is closer to korean 2018 Hyundai Azera.

  • Kagan

    Both short and long wheelbase S classes are sold in europe!

  • mick

    Inoffensive styling. Nice enough. Enjoy fighting over what few customers remain in the market for vehicles like this.

  • Nordschleife

    Surprisingly it looks better in the white color. .

  • MarketAndChurch

    It looks really good in white, which means that it’ll look really good in lighter colors in general. This effort reminds me a lot of the original Hyundai Genesis, the first one, so does the Kia Stinger. They just need an army of SUV’s to strengthen the rest of the lineup in Kia’s portfolio.

  • WM sap

    this goes to show you dont have to pay 100k+ for a car

  • Liam Paul

    I would say that is who Kia is going after with this car…Buicks sell great in china

  • Merc1

    Is it possible to copy every luxury car on the market? Yes. This is the most derivative car you can possibly design, that no one is going to buy in the U.S.


  • Rich Money

    I officially pronounce these new large luxury sedans as The World’s Most Boring Market Segment.

  • Ben

    Yes, a very nice Kia. But why oh why don’t they just build them EXACTLY like the sketches? (well, not the dashboard — even in the sketch, the dashboard looks dull and dated). In the sketch, the body looks 100 times better than the real thing, and they’re probably only off by a small amount dimensionally. Yes, it might cost more to manufacture the more attractive body, but they’d make up for it in sales. As it is, this is just another handsome, but utterly forgettable car. Had they built one like the sketch, people would be lining up. Too bad. Another wasted opportunity. And don’t get me wrong — Kia is far from the worst offender here. At least they regularly bring attractive automobiles to the road, which is why I regret this bland car — they have shown that they can bring really nice stuff to the street. Here, it was right there in the sketch…just BUILD THAT.

  • Craig

    That interior shot. WOW! Very nice indeed.

  • Androuffle

    It will sell like hotcakes… in South Korea ! Was there a few months ago and Koreans LOVE big sedans, much more than SUVs.

  • Steve Cohn

    What a great used car this will be in a couple of years.


  • Finkployd

    The K9 ? man’s best friend

  • john1168

    Fantastic interior! The exterior looks fine for the type of car this is and the customer they’re trying to attract BUT… I was in Incheon recently and had a ride in the current version. It wasn’t a great car but it did have some presence. I LOVE the C pillar on the current car. The current version has a bit of Maserati in it’s styling which gives it an upscale look with a hint of sport to it. This new version, as nice as it is, loses all that and it comes off as totally generic which is really too bad. I wish they kept that beautiful C pillar and did something Stinger-ish with the front grille instead of that chrome grille insert. Get rid of the chrome ring and restyle the tail lights a little and I think they’d have a winner.

  • Elpatore

    I like this A LOT but please lose the k9whatever and NAME IT QUORIS.

  • Six Thousand Times

    Not awful but nothing to go out of your way for. The Genesis cars are better.

    • donald seymour

      Thank you! My thoughts exactly.

  • eb110americana

    The interior is nice enough–and that might be sufficient to sell these as bargain S-Class/7 Series/Lexus LSes. However, the outside looks like a freaking potato with a Kia grille. Like a Kia Taurus, but more like the terrible 500 remake that spawned it. Kia has some good looking cars too (ahem, Stinger, Optima) so I don’t understand how they could muck this one up so badly.

  • lapirk

    lol what a dated boring design

  • Stephen G

    It’s not a bad looking car. But the car in the sketches is soooo much better looking. I don’t understand how or why a beautiful concept turns into a mediocre product. Just once can someone build a designers vision?

  • SteersUright

    Who is the target market for something like this? Im thinking if I was 65 and over I’d really be into this, looks really comfy and somewhat of a good value. It isn’t a beautiful sedan by any means but, its certainly not ugly either. Perhaps this sort of blandness is what their target demographic demands? Either way, this is more traditional “Lincoln” than any Lincoln currently on sale despite the sedative looks.

  • Waleesa1

    It’s quite good for its price and features. With the exception of the headlights and tail lights, the exterior looks a bit ordinary; maybe it looks better in person. All in all, the G90 has nothing to worry about. That said, this is probably more equipped than a base model 5 Series/ 7 Series / E Class / S Class.

  • brian

    Another car nobody will be leasing or buying

  • dumblikeyou2

    Looks like a Russian special

  • Lloyd Anthony D Peters

    There’s only 2 things I can take away from this.

    1 from the side. It looks anonymous. Completely anonymous. To the point that it’s annoying. At least with the Stinger GT, they went nuts, so to speak. This looks like more appropriate as a Buick than the current Buick’s. Lol.
    2. That interior. DAMN. That’s what’s gonna sell this. Even if it is 30. The 30 people who buy it are just gonna fall in love with that interior.

  • ctk4949

    Hey Kia, BMW 7 series wants interior back and BMW time to get a new interior!! Same basic design for 10+ years now!! Also add Android Auto!!!!

  • bd0007

    Surprised this got past Schreyer’s desk.


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