Peugeot 508 First Edition Launches The Sharp New French Sedan

Launch editions are a great way for automakers to drum up extra excitement for their latest models while helping to streamline initial production. And that the path that Peugeot has followed with the new 508.

The French automaker revealed the stylish new sedan at the Geneva Motor Show this week, and will launch it in certain markets with a special First Edition.

The Peugeot 508 First Edition is based on the top GT trim, with black exterior trim and special 19-inch wheels. Inside it’s doe up with black leather upholstery, copper stitching, Alcantara trim, and zebra-wood accents. A 10-inch screen, LED ambient lighting, black headliner, a satin chrome-trimmed leather steering wheel, and aluminum pedals further augment the cabin, with features like an infrared night vision system and Focal hi-fi audio fitted as standard.

Peugeot will only offer the 508 First Edition in dark blue or red, with either the 225-horsepower gasoline engine or the 180-hp diesel – both mated to an eight-speed automatic transmission.

With or without the First Edition treatment, the 508 marks a radical styling departure for the Lion marque. Its new flagship sedan encompasses a sleek roofline and frameless doors with a high beltline to give it a very coupe-like appearance, all wrapped in a sharply creased design that’ll herald the new styling direction for the brand.

Reservations for the First Edition open online today in a dozen European countries – including France, of course, where it carries a sticker price of €48,750 (or about $60k at current exchange rates). Whether it ever proves to hold its value any better on some future collector-car market, we couldn’t say. But the bragging rights associated with being an early adopter come standard.

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Live images Guido ten Brink / SB-Medien

    • Stigasawuswrecks

      Very clean looking car both inside and out.

  • Stigasawuswrecks

    I sometimes wish they sold Citroëns and Peugeots in the US. I really like this car.

    • dtd

      I think they could bring it to the U.S within a year as 2020 MY.

      • TrevP

        Fingers crossed

        • dtd

          I thought PSA already started new office in the U.S

          • TrevP

            Yeah that sounds familiar, I wonder if they have any vehicles over here yet and what they are

          • Matthew Daraei

            They did actually. They set a headquarter in Atlanta. PSA group has a 10-year future plan, and that includes bringing PSA cars to the USA. I think they did it once in the past, but was not successful for them. Now I believe American consumers’ tastes have changed. So, if it works for PSA then they’ll make lots of money in US market.

      • Stigasawuswrecks

        Nice. This would be a great car for my mom.

    • Matthew Daraei

      There has been a plan by Peugeot to bring them to US’s shores by the next decade. Stay tuned!

      • Stigasawuswrecks

        Roger that!

        • Matthew Daraei

          Thank you 😀

  • PlonPlon

    Looks good in pics, but must be even better in the flesh! Nice design, Peugeot!

  • alexxx

    I am so glad French are back. Peugeot,Renault and Citroen making some nice cars lately…

  • Rick Alexander

    Very sleek design! Really like this. The rear end reminds me of the old Toyota MR2 rear end treatment.

  • BobV12

    I am french and cannot stand french cars. Please send help.

  • The rear looks dull and anonymous especially the tailight rig.
    The interior is a success. Not sure how the front will render in the flesh.

  • TheHake

    Damn it’s a good looking car!

  • BobV12

    Mein got you may be my german doppelganger !

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