Infiniti’s all-new luxury midsize crossover, the 2019 QX50 landed a small part in the upcoming movie Avengers: Infinity War that will open on April 27.
Prior to the QX50’s appearance in the Marvel cinematic universe, the new model will also star in a commercial called ‘Date Night’, set to air on TV and online starting today.
“We couldn’t be more excited about working with Infiniti for the first time,” said Marvel senior VP of marketing Mindy Hamilton. “Between their highly anticipated launch of the QX50 and our climactic release of ‘Avengers: Infinity War,’ we recognized a tremendous opportunity to share our mutual passions for risk-taking, adventure, excellence, and advancement with fans all around the country.”
The spot itself is meant to highlight several of the QX50’s so-called “superpowers”, including its VC-Turbo engine, ProPILOT Assist technology and premium interior quality. Over the course of the video, you’ll see the car defeat obstacles such as bumper-to-bumper traffic and even a rogue grandma moving at a very slow pace while crossing the street.
Between April 18 and May 31, Marvel fans will be able to experience additional Infiniti exclusives, such as a behind-the-scenes look at the origins of the Infinity Stones, interviews with cast and crew members, content from past Marvel movies and footage from Avengers: Infinity War.
Date Night was filmed in Los Angeles and features the iconic Avengers theme music.