2019 Infiniti QX50 Will Fight Alongside The Mighty Avengers

Infiniti’s all-new luxury midsize crossover, the 2019 QX50 landed a small part in the upcoming movie Avengers: Infinity War that will open on April 27.

Prior to the QX50’s appearance in the Marvel cinematic universe, the new model will also star in a commercial called ‘Date Night’, set to air on TV and online starting today.

“We couldn’t be more excited about working with Infiniti for the first time,” said Marvel senior VP of marketing Mindy Hamilton. “Between their highly anticipated launch of the QX50 and our climactic release of ‘Avengers: Infinity War,’ we recognized a tremendous opportunity to share our mutual passions for risk-taking, adventure, excellence, and advancement with fans all around the country.”

The spot itself is meant to highlight several of the QX50’s so-called “superpowers”, including its VC-Turbo engine, ProPILOT Assist technology and premium interior quality. Over the course of the video, you’ll see the car defeat obstacles such as bumper-to-bumper traffic and even a rogue grandma moving at a very slow pace while crossing the street.

Between April 18 and May 31, Marvel fans will be able to experience additional Infiniti exclusives, such as a behind-the-scenes look at the origins of the Infinity Stones, interviews with cast and crew members, content from past Marvel movies and footage from Avengers: Infinity War.

Date Night was filmed in Los Angeles and features the iconic Avengers theme music.

 

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  • PK

    what happened with audi’s partnership?

  • Nihar

    If you’ve ever watched the first movie, you’d know they hate Ford.

  • YUDHA BAGASKARA

    earlier this year marvel teams up with lexus for black panther

  • Jay

    They have had every car brand at this point. Lol . Acura, Audi, Lexus, Infiniti. How does it even matter anymore… I wonder why car companies thinks this helps at all… I watch all these movies, old enough to afford all these cars, big into cars, grew up on all these comics… Have none of these brands. Even the brand I do have, its only sorta neat if i see it in a movie… and mostly if its a concept or something. I have no idea how marketing and advertisement convince people nowadays to their validity. Lots of budget hand shaking keeping up some hustle.

    • Exactly, I know that as person who learns marketing they rely on association theory that sort of connects a car within a particular subjects. But all I remember is cheesy product placement like in Spiderman movie.

  • Bash

    So, the next movie is be an Infinity Ad!

    • Close up, Interior… I wonder if they will do it like in Spiderman movie (directly advertise Audi autonomous system)

  • ChicagoBlah

    Good luck with that Nissan CVT, worst transmissions ever

  • How dare you insult VW Beetle and Nissan Tsuru!

  • Tumbi Mtika

    What?

    WHY?

  • Jay

    I guess i dont wonder perse, as I have a good assumption based in experience. It’s just pointless and a big waste of money that lines the pockets of exectuives on both sides. To your point, I remember the Audi r8 concept more from IRobot than avengers… Same with Lexus in Minority report and the i8 concept in Mission Impossible… all cars that were nice but didnt make me think hmm let me get this mid tier version with the same logo. I work in consulting in tech and manufacturing… trust me its just some bs I scratch your back and I get X budget, and then you get X budget and we will do this again next round. Aston did a great job with Bond though. That one is probably effective due to its target audience and lack of overkill and history behind it. Don’t know who else has been as effective. Dodge with the Fast and Furious stuff actually has the opposite effect on me than what they would want from a car guy so they are incredibly dumb. I dont want a vin diesel mobile but they are cheap cars so it may be somewhat effective.

    To that end, I think even you know selling 3 R8 audis does nothing for the millions spent by Audi to do this. However, with taxes, spending and all that, the net loss against their staff or against market may benefit VAG.

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