Honda To Pause Accord Production For 11 Days

Honda will halt production of the 2018 Accord at its Ohio plant for 11 days over the coming four months.

A Honda spokesman revealed to Automotive News that the production freeze will take place due to slow U.S. sales and burgeoning inventories. Those working at the Marysville plant will work non-production jobs or take the 11 days off.

Production will be paused for two days each month from April through June and during a five-day extension of the annual summer shutdown at the plant in July.

“We’re adjusting production at our automotive facilities regularly, up and down.

“This is just really business as usual and we’re adjusting production down to match the market condition at this moment,” the spokesman said.

On March 1, Honda Accord inventory levels stood at 104 days. Honda dealers assert that one of the reasons for the slow sales is a lack of attractive lease offers.

It’s just a sign of the times

When we drove the 2018 Honda Accord last year in Hybrid guise, we discovered it to be very impressive. Not only is it efficient but it also delivers impressive handling and comes complete with an impressive 472.9 liters of cargo space.

Despite being immensely appealing, the simple fact that the Accord is a sedan drastically hurts its appeal in the current market.

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  • Loquacious Borborygmus

    The Accord in the EU died due to SUV sales and the fact it was a sedan.
    It’s a shame that SUVs are destroying other car types sales, but hey, people buy what they are told want.

    • alexxx

      What they want….

  • BlackDiamond

    It’s just an ugly design… the designers should be fired.

    • Dennis Scipio

      Again, I’m not surprised someone would bring up this car’s styling. But personally, it’s not terrible looking it was trying to look drastically different from Accords in the past.

    • Six_Tymes

      i agree. I think the previous was very good.

      • JustTheFactsMaam8

        The 9th gen, post-MMC was great, especially in the V6 touring guise. But put a 2018 Touring model next to a 2016+, the 2018 just looks more premium.

  • Infinite1

    I like the front end and the drive train but that’s about it. That rear end with the weird trunk lights is really ugly

    • Dr Strangefingger

      I agree.

      As for the time off, who’s going to say no to 11 days of booze n meth???

      • Infinite1

        haha

  • Harry Nimmergut

    It’s failing for these reasons:
    1. It’s ugly. And offensive to many Accord traditionalists.
    2. Honda refuses to put decent cash on the hood because it’s a new model.
    3. Like Toyota, Honda has decided to lower the vehicle’s height, which makes for a difficult entry/exit for anyone over 50-ish, the PRIME targeted market for the Accord (and Camry). Dumber than dumb. VW is doing the opposite, raising height (new Jetta).

    • krusshall

      I’m glad someone else recognizes the ride height. Yes, let’s see, cars are losing sales to CUVs so let’s double down on the car characteristics by lowering the seating position and roofline.

    • bd0007

      “Ugly” hasn’t exactly prevented previous Honda products from selling (like the CR-V from a couple of generations ago), or for that matter, numerous Toyota products.

      The primary reason is the lack of lease deals and $$ on the hood (compared to what Toyota has put on the Camry) and the Civic being the size of what mid-size sedans used to be hasn’t helped (many Honda owners simply opting for the Civic).

  • getoffme

    Pretty sure the Camry has nothing to worry about.

    • bd0007

      Not with aggressive lease deals and (rental) fleet sales,

  • Autoexperte

    a new front end is the solution

    • Bo Hanan

      And they’ve got 11 days to get it done!

  • DMax

    The simple reason it doesn’t sell right now is that lease deals are not very good. It’s more expensive than any of it’s competitors. People say it doesn’t sell because Accord is ugly, but then explain why Camry still sells like usual? 4 banger Camry’s front end is atrocious. Also explain why the best looking mid size sedan Mazda 6 doesn’t sell that good. Looks have little to do in this segment. It’s all about the deal people can get, for most of them. That expains why pos Altima sells decently even though it has zero redeeming qualities, it’s an abysmal car, but it sells because its cheap to lease.

    • Dr Strangefingger

      All truth!

    • Galaxium

      Yep. I’m not a big fan of the Accord’s styling, but deals in this segment of the market are incredibly important. I believe Honda dealers have been telling corporate that they need special leasing deals to help move them off the lot.

      The Altima is genuinely the worst midsize sedan, yet it sells really well and it’s because of its cheapness.

    • krusshall

      There are similarly structured lease deals for Accord LX and Camry LE right now. The difference is $50 a month, an amount that wouldn’t keep me from leasing an Accord over a Camry if it weren’t so fugly. The Camry is Toyota styling odd but it’s not fugly.

      • DMax

        $50 a month amounts to $600 per year, or nearly $2000 over the course of a lease. It’s not as insignificant as you think for a lot of people.

  • Six_Tymes

    the previous model was better looking. I wish i bought one before they were all gone.

  • jtothada

    I must be the minority but I like this model over my 14 accord. Hopefully I can sang a used one in a year or two at good price.

  • smartacus

    Cause they need to offer a 400HP version.

  • Honda NSX-R

    Maybe if this didn’t look so much like a Chevy Malibu, it wouldn’t have happened.

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