BMW recently launched its new subscription service in Nashville, Tennessee and it appears Mercedes will soon follow suit with its own offering.
Automotive News is reporting Mercedes’ told U.S. dealers the subscription service will be rolled out this June as part of a pilot program in two cities. The company declined to say which cities have been selected but the chairman of the Mercedes-Benz dealer board reportedly hinted one city has three Mercedes dealerships while the other has two.
This likely means the pilot program will kick off in relatively large metropolitan areas. While nothing is official, one possible location is Atlanta, Georgia as the city is home to two Mercedes dealerships and Mercedes’ North American headquarters.
Mercedes declined to reveal details about the service but Access by BMW provides users with an opportunity to drive an assortment of BMW models which can be swapped out on demand. The entry-level tier costs $2,000 a month and it allows users to drive models such as the 4-Series, 5-Series, X5 and M2. The company also offers a $3,700 per month M tier which provides access to high-performance models such as the M4 Convertible, M5, M6, X5 M and X6 M.
Mercedes will likely follow suit and offer multiple tiers which provide access to different vehicles. However, it remains unclear if the company will also include AMG vehicles such as the C63 Coupe and E63 Sedan.
Besides being informed about the new subscription service, Mercedes reportedly told dealers to start preparing for the EQC crossover. The model will reportedly go on sale in the United States in the fall of 2019 so Mercedes wants its dealerships to begin investing in infrastructure to support electric vehicles and plug-in hybrids.
