The latest segment bender is the Aznom Atulux which is being billed as a luxury sedan which is based on the Ram 1500. Measuring nearly six meters (19.6 feet) long, the Atulux has a traditional Ram front fascia but the crew cab has nearly doubled in size. The extra room enabled the company to install an additional sunroof as well as a more accommodating passenger compartment.
While the exterior styling will likely draw some strange looks, the four-seat interior is truly impressive as virtually every surface is covered by full-grain nubuck leather, Alcantara upholstery or wood trim. The rear passenger compartment gets most of the attention and it features a nautical-inspired center console which is constructed out of steamed bleached oak.
Besides looking fantastic, the center console houses whiskey glasses, champagne flutes and a Nespresso machine which automatically rises from the console. If that wasn’t impressive enough, the console also has a refrigerator which can hold a number of champagne bottles.
Rear seat passenger can do more than drink to relax as the Atulux has two 17-inch LED displays for watching television or DVDs. The monitors can also be used to play an X-Box which is hidden in the center console. Those gaming sessions will likely be pretty loud as the model has a 1200 watt sound system with ten speakers and a subwoofer.
As part of the transformation from truck to luxury sedan, Aznom installed additional sound deadening material and an air suspension for a more comfortable ride. The brakes have also been upgraded as the discs now measure 420mm (16.5-inches) front and 380mm (15-inches) rear.
Aznom is currently accepting orders and customers will be able to customize the model by selecting from an assortment of different leather and wood options. In the specification shown here, the model costs €220,000 ($263,130) before taxes.