Ford is in the midst of drastically shifting its strategy for its home market. It’s ushering out almost all of its cars, and focusing instead on trucks. It announced that much just a few weeks ago. But it’s now officially put that strategy into action.
There was no fanfare or ceremony, as we often see when long-running model lines reach the end of their life cycles. But Automotive News reports that Ford ceased production of the Focus and C-Max at its factory in Michigan this past Friday. A Focus sedan and C-Max hybrid were the last to roll off the assembly line.
Though Ford will continue selling the Focus in America, the model will be represented by just one variant: the pseudo-crossover Focus Active wagon. And it will be imported from China.
Along with the Mustang, that will be the only conventional passenger car that Ford will sell in the United States. The rest will all be vans, crossovers, SUVs, and pickup trucks. No Focus, no Fiesta, and no Fusion or Taurus, either. In their place, Dearborn is re-introducing models like the Ranger pickup and Bronco sport-ute.
Drastic as it seems, AN notes that it was a no-brainer for Ford’s new CEO Jim Hackett. He’s out to trim costs, and models like the Focus have been losers for the automaker. The company reportedly loses $800 million every year selling small cars in North America, and customers keep flocking to taller vehicles. So while the time may come for small cars to return in America, for now they’ll be all but completely absent from Ford’s showrooms.