Ford USA Says Farewell Focus, See Ya C-Max

Ford is in the midst of drastically shifting its strategy for its home market. It’s ushering out almost all of its cars, and focusing instead on trucks. It announced that much just a few weeks ago. But it’s now officially put that strategy into action.

There was no fanfare or ceremony, as we often see when long-running model lines reach the end of their life cycles. But Automotive News reports that Ford ceased production of the Focus and C-Max at its factory in Michigan this past Friday. A Focus sedan and C-Max hybrid were the last to roll off the assembly line.

Though Ford will continue selling the Focus in America, the model will be represented by just one variant: the pseudo-crossover Focus Active wagon. And it will be imported from China.

Along with the Mustang, that will be the only conventional passenger car that Ford will sell in the United States. The rest will all be vans, crossovers, SUVs, and pickup trucks. No Focus, no Fiesta, and no Fusion or Taurus, either. In their place, Dearborn is re-introducing models like the Ranger pickup and Bronco sport-ute.

Drastic as it seems, AN notes that it was a no-brainer for Ford’s new CEO Jim Hackett. He’s out to trim costs, and models like the Focus have been losers for the automaker. The company reportedly loses $800 million every year selling small cars in North America, and customers keep flocking to taller vehicles. So while the time may come for small cars to return in America, for now they’ll be all but completely absent from Ford’s showrooms.

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  • Leconte Dave

    They could have at least kept the Fusion and update it (interior wise and a better transmission)

    • Dr Strangefingger

      And America says Farewell to Ford. Was nice knowing ya.

      • HaltestelleLuitpolthafen

        Their Mustang, truck, and SUV sales are doing very well.

        Why would people say goodbye? You make no sense.

  • Jay

    So no more police intercepter sedans?

    • Honda NSX-R

      They’ll just use Police Explorers now

      • Jay

        That could be true but they also said the new Explorer will be imported from China. I doubt that’s good news for a fleet vehicle.

        • Honda NSX-R

          Ford said the new Explorer will be made in China? Strange

        • diesel_vdub

          Where did you get that the Explorer will be imported from China? It’s currently built in the Chicago assembly plant and when the Taurus is killed off will be the only product built there.

          The Focus Active, as stated in the article above, will be built and imported from China.

        • HaltestelleLuitpolthafen

          You’ve got your information mixed up.

          The Focus Active will be imported from China. Explorer production will remain in NA.

  • ace_9

    Well, that just shows how many people with zero driving enthusiasm and handling expectations are now endangering everyone else on the roads. Happy rolling over the roof to you all!

    • JGreen

      But it seems like in nearly every SUV commercial, they are portrayed as a sports car. Zooming around downtown, evading something with the engine revved up and sounding like race car…

      • ace_9

        Yes. And then people buy such a car, drive it like a senior citizen and tell everyone how it handles the same as a civic, mazda 3 or any other hatchback or sedan. Just because they either don’t differentiate between handling of a bus and a bicycle or they simply don’t want to acknowledge that they spent money on something that drives worse, is slower and has a higher fuel consumption than average hatchback and on top of that there is that sweet high possibility of roll-over in case of hard evasive maneuver on dry road.

      • JGreen

        Here is an example headline I saw today: “Honda Odyssey shows minivan’s sporty side”

  • LJ

    Man, this all feels so…. weird.

  • FlameWater

    Makes the Mitsubishi Evo crossover not seem half bad. The idea now is to put people in a safer and practical vehicle.

    • ace_9

      I admire your boldness (or is that naivety?) of making such a claim. “safer and practical vehicle”… NICE! You are born salesman of all the crappy jacked up hatchbacks.

  • Loquacious Borborygmus

    What’s happened at Ford? Have I missed some important news?

    • LWOAP

      Basically they are phasing out all sedans and will make only trucks and crossover. The Mustang will be the only exception. So that means the next gen Focus ST, RS, and Fiesta ST will most likely be only available in Europe.

  • R55

    And come here to the UK and every other car is a Fiesta or a Focus.

  • atomicbri

    Will be interesting to see what happens with all this for sure. I see a lot of Fusions and Focuses (Foci?) where I live so hard to imagine the Edge and Escape will be in the minds of potential Fusion and Focus buyers. I rarely see the Edge around here.

    • brn

      Streets are littered with Fusions here too, and I live in pickup country. Well, it was pickup country before everyone thought they needed a pickup.

  • brn

    Fiesta and Taurus will stop production in early 2019. Fusion doesn’t have a date, but is expected to disappear two years later. I think CS had an article. Maybe it was someone else.

  • ace_9

    Yeah, yeah, they have electronic assists that will not allow the hard maneuver, so you will not avoid the obstacle. But don’t mind me and keep living in a dream of cars with higher center of gravity, not rolling over more easily than lower ones. That’s why all road racing cars are so high off the ground nowadays, because it improves handling you know 😀 so enjoy your SUV and as you said “there’s more head on collisions”, so no problem 😂

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