Jaguar Land Rover Is Taking Its Autonomous Technology Off-Road

Jaguar Land Rover is investing as heavily as any of its competitors in autonomous technologies. But with its expertise in off-roading, the automaker division is taking its self-driving tech off the beaten path, too.

Called “Cortex,” the project aims to develop Level 4 and 5 automation off-road. That presents a particular challenge, because most autonomous driving systems rely on highly precise digital mapping of public roadways.

With an investment of £3.7 million (or about $4.9 million at current exchange rates), the Cortex project takes advantage of acoustic, video, radar, light detection and distance sensing (LiDAR) data to venture off-road with little or no driver intervention required.

“It’s important that we develop our self-driving vehicles with the same capability and performance customers expect from all Jaguars and Land Rovers,” said Chris Holmes, head of JLR’s connected and autonomous vehicle research program. “Self-driving is an inevitability for the automotive industry and ensuring that our autonomous offering is the most enjoyable, capable and safe is what drives us to explore the boundaries of innovation. CORTEX gives us the opportunity to work with some fantastic partners whose expertise will help us realise this vision in the near future.”

The automaker hasn’t outlined any timeframe for implementing the system, or what vehicles might get it in the future. But Land Rover makes some of the most capable off-road SUVs on the market. And with Jaguar expanding its own range of crossovers, we wouldn’t be all that surprised to see the F-Pace and its stablemates adopting the technology as well.

more photos...
Chinese Man Wants To Bless His New BMW 5-Series, Inferno Ensues

Unfortunately, the gods didn’t take too kindly to the gesture and the Bimmer was engulfed in flames
.

Latest Mustang Project By Carlex Design Is Surprisingly Tame

Granted, red leather is anything but inconspicuous, but compared to the tuner’s other projects it’s restrained .

Two Bugatti Chirons Spotted Testing At The Nurburgring – But Why?

Is Bugatti planning a new version of the Chiron? And if so, could it be the Super Sport?.

597HP Audi RS3 Sportback Hits 62 Mph Faster Than A Ferrari 458

The asking price for this whopping upgrade is €15,500, excluding installation.

Bentley Bentayga Coupe Allegedly On Track For 2019 Introduction

The second body style of the Bentley Bentayga might preview the facelifted version of the SUV.

Not A Fan Of The 2019 Chevrolet Blazer? This 1972 K5 Might Be Up Your Alley

Forget crossovers, this Chevrolet K5 Blazer is a real SUV.

BMW Catches World Cup Fever, Shows Off German-Themed M2 Competition

The one-off BMW M2 Competition features black, yellow and gold accents in a tribute to Germany’s national colors.

The Top Ten Most American-Made Vehicles Include Four From Honda

Japanese automaker Honda is making America great again.

Volvo Claims Third-Gen XC90 Will Be Able To Haul ‘Sleeping Passengers’

The next XC90 will have Level 4 autonomous capability when it arrives in 2021.

2019 VW Jetta Will Attempt To Set A New Speed Record At Bonneville

Volkswagen believes the Jetta can beat the current class record of 208.472 mph.