Lynk & Co Designer Says It Was “Inspiring” To Craft The Brand’s Look

It’s not often that carmakers emerge out of nowhere with goals of selling vehicles to the masses. Yet, Geely’s Lynk & Co is looking to make a significant splash, even though it has yet to commence deliveries of its first model, the 01 crossover.

Beyond the obvious difficulties involved with forming a car manufacturer out of nothing, Lynk & Co was tasked by Geely to craft its own unique looks which provide no hint of its Volvo underpinnings.

This wasn’t all that easy, according to Lynk & Co head of design and a senior vice president at Geely, Andreas Nilsson.

“We needed to create something new and unique, with no history or heritage to rely on.

“There were no design guidelines; we had no brand recognition,” Nilsson told Automotive News.

“It was very inspiring. But once you start sketching, it’s not that easy. It was eye-opening about how difficult it is to create something unique from scratch.”

Lynk & Co already has a distinct style

Nilsson and his design team were first tasked with crafting a design language for Lynk & Co in August 2013. Despite a few stumbling blocks, the team have created a look which reflects the European roots of Lynk & Co as well as certain Asian influences. One particularly interesting aspect of the brand’s models is the lack of a traditional grille.

“We worked with a lot of different grilles. Then we said, ‘Hang on — why do we need a grille? We know the conventional grille will probably disappear in the future, so let’s prepare a functional band. Whether it’s for an air intake or sensors, the future will tell,” Nilsson said.

The first Lynk & Co model to reach the production line will be the 01, produced in Belgium from late 2019. The brand will subsequently launch the smaller 02 crossover and the 03 sedan.

more photos...
  • Smith

    What inspiration was that, Volvo and Geely. Looks like every other Geely and Volvo product and very similar to the Volvo/Geely Lotus SUV. No imagination and just another overpriced, underbid Chinese car. Nothing new or insertional with these cars. And the model names, another truly inspired piece of work; 01, 02 and 03 these are truly groundbreaking and legendary nameplates … for a 2 year old.


    • Tostik

      Yes, the look is polarizing. You love it or hate it, like the Lexus grill. There will plenty of people who will love it, though.

    • Alter Ego

      Do you only type in caps?

  • Tostik

    Belgium? I thought that Geely would transfer all production China. LOL.

  • Six_Tymes

    nice call! spot on

Volkswagen ID R Shatters The Pikes Peak Record At 7:57.148

Volkswagen’s electric prototype not only beat Rhys Millen’s time by a full minute, but smashed Loeb’s all-time record by 16 seconds to claim the top prize in the Race to the Clouds.

EU Says It’ll Respond Swiftly To Any Trump-Imposed Auto Tariffs

If Trump goes ahead with his threats, the European Union is determined to react accordingly .

Watch A Twin-Turbo Lamborghini Huracan Hit 260 MPH In Half A Mile

259.67 miles per hour down a half-mile air strip is a new world record, achieved by a twin-turbocharged Lamborghini Huracan in Colorado.

Carlos Ghosn Says There’s No Chance Of A Renault-Nissan Merger

The head of the Renault-Nissan-Mitsubishi Alliance says they’re not entertaining the prospect of merging into one big company .

Suzuki Has Sold HOW MANY Of These Tiny Minivans In Japan?

We’ll give you a hint: count all the 911s that Porsche has ever sold around the world, then multiply that figure by three.

TechArt GTsport ‘1 Of 30’ Sends Off The Current Porsche 911 Turbo S

640 horsepower makes a fine swan-song from TechArt for the outgoing Porsche 991.2 Turbo S.

Can The Jaguar I-Pace Keep Up With Tesla’s Model X?

They might be all-electric, but these two pack quite a punch – but which one is faster in a straight line?.

Cadillac XT5 Gets More Equipment, $1100-2500 Price Hike For 2019

New safety tech in the standard equipment list is the main reason for higher XT5 prices.

BMW X4 Driver Hits An X1 Trying To Overtake, Almost Rolls Over

That was a serious error by the X4’s driver, and they really should consider themselves lucky.

Drifting The Alpine A110 On Track Will Put A Smile On Your Face

With 252PS driving the rear wheels and a balanced chassis, the A110 powerslides at will.