Rolls Royce has launched the online configurator of the new Cullinan, the brand’s first SUV, although the historic brand would like you to call it a “high-sided vehicle”.

The new Rolls Royce Cullinan aims to represent the pinnacle of luxury in the SUV world, topping models like the Bentley Bentayga and claiming the throne for itself.

One of the main selling points of the new Cullinan is the notorious ‘Magic Carpet Ride’, which according to Rolls Royce is delivered even on the toughest of terrains. The company has re-engineered the self-leveling air suspension with larger air struts and more air volume in order to cushion the driver and passengers from the outside world.

This is also the second model to be based upon the latest ‘Architecture of Luxury’ platform, which is made out of aluminum and debuted in the new Phantom. Power comes from a twin-turbo 6.75-liter V12 making 563hp (571PS) and 627lb-ft (850Nm) of torque, with the latter available from just 1,600rpm.

As you would expect from a Rolls, the rear doors are rear-hinged in order to offer easy access to its lavish interior. Customers will be offered the option of a normal rear bench or a more exclusive two-seat setup. A deployable glass partition can also be fitted behind the rear seats, isolating the cabin even more from the outside world.

The split tailgate can also be fitted with a pair of special picnic seats while the luggage space is rated at 560lt with the parcel shelf.

The new Rolls Royce Cullinan is without a doubt the most practical model ever to come out of Goodwood but it’s still a true Rolls Royce in and out. Rolls Royce’s configurator is a nice place to start playing with different colors and interior trim options, whether you have the ability to purchase or not.

Spec your ideal Cullinan over here and show it to us on the comments below.