New Rolls Royce Cullinan Revealed: This Is The Crown Jewel Of SUVs

Rolls Royce has pulled the covers off the new Cullinan, the brand’s first-ever SUV and at the same time the world’s first super-luxury crossover.

The name Cullinan comes after the largest diamond ever discovered, which now is part of the British Crown Jewels.

Rolls Royce describes the Cullinan as an ‘all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time’. After all, it was the customers who asked the British car maker to build the Rolls-Royce of SUVs.

The new Rolls Royce Cullinan is the second model to be based on the new aluminum ‘Architecture of Luxury’ platform, after the latest Phantom. Under the bonnet sits a reworked twin-turbo 6.75-liter V12 engine that makes 563hp (571PS) and more importantly 627lb-ft (850Nm) of peak torque from just 1,600rpm.

Since this is Rolls Royce we’re talking about, no 0-62mph (100km/h) times were announced but the company did say that the Cullinan is capable of hitting a limited 155mph (250km/h).

Magic Carpet Ride, no matter the terrain

The chassis features a re-engineered self-leveling air suspension system that now comes with larger air struts and more air volume, as well as stronger drive and prop shafts in order to successfully offer the ‘Magic Carpet Ride’, even on the toughest of terrains. The front axles features a new double-wishbone design while the rear utilizes a 5-link setup.

The all-wheel drive system is new and comes with a special ‘Everywhere’ button, enabling the driver to use all 627lb-ft of the torque in order to “glide” over any terrain, be it gravel, wet grass, mud, snow or sand. Rolls Royce claims the Cullinan offers the deepest wading depth of any luxury SUV, at 540mm (21,2in).

When driving off-road, the Cullinan’s active damper adjustment system will use an air compressor to actively push down any wheel it detects losing traction, in order to ensure that all wheels are constantly in contact with the ground.

Size Matters

The most posh truck on the planet measures 5341mm (210in) in length, 2164mm (85in) in width, 1835mm (72in) tall and rides on a wheelbase that’s almost 3.3 meters long (3,295mm/130in). Unladen weight is an unsurprising 2,660kg (5864lbs).

In comparison, the Bentley Bentayga is 200mm shorter, 166mm narrower and has a 2,992mm wheelbase (303mm shorter than the Cullinan’s).

Customers will be able to choose between two configurations for the rear passenger seats, including a normal bench (Lounge Seats) and a more luxurious two-seat setup (Individual Seats).

Boot volume is 560 liters with the parcel shelf, and 600 liters with the shelf removed. For the first time in a Rolls Royce, the rear seats fold down, creating a load capacity of 1,930 liters with a loading length of 2,245mm. This is after all the most practical Rolls Royce of all time.

Rolls Royce calls the Cullinan’s tailgate “The Clasp”, as a nod to when luggage was mounted outside the car. The tailgate itself is a two-section item and can feature a pair of special, picnic seats.

The highlight of the Cullinan’s rear passenger compartment is the deployable glass partition that isolates the cabin from the luggage compartment. This makes not only the cabin class-leading quiet but also seals the passenger compartment, allowing passengers to remain in the optimum temperature, even when the luggage compartment is open.

The new Rolls Royce Cullinan automatically lowers itself by 40mm when you approach it for easier entry, with the cabin featuring a completely flat floor and one of the widest door apertures available, thanks to the suicide rear doors.

Classic luxury mixed with cutting-edge tech

The steering wheel is thicker and smaller than other Rolls Royces while the central infotainment display is a touchscreen.  As you would expect, the Cullinan comes with cutting-edge driver assistance and safety systems that includes everything from Night Vision and Vision Assist including daytime and night-time Wildlife and Pedestrian warning; Alertness Assistant; a 4-Camera system with Panoramic View, all-round visibility and helicopter view; Active Cruise Control; Collision Warning; Cross-Traffic Warning, Lane Departure and Lane Change Warning; a 7×3 high-Res Head-Up Display, WiFi hotspot, and of course the latest navigation and entertainment systems.

The new Rolls Royce Cullinan is priced from $325,000 MSRP, and that’s before you even start looking at the crazy long options list.

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  • Beasted

    Beast

  • Bob

    So a Bentayga goes for almost half the price of this. There is one option in the Bentayga that goes for about the value of the entire car itself. This car seemingly comes standard with that option so therefore, I would buy this over the Bentayga.

  • That Ross Chap

    With the leaked picture, I was concerned it would look too much like a cube, and too messy, and whilst the front has too many grill elements and as such, looks too much like a standard large SUV and lacks some of the sophistication you’d expect in a Rolls Royce, overall, it’s fair to say that whilst the design is nothing extraordinary and some elements are extremely bland – from the side, the huge wheels can’t stop it from just looking like a big block, the design of the rear is just boring and whilst the interior is gorgeous, it would have been nice had it differed from the Phantom’s – it feels appropriately luxurious and imposing. The best feature has to be the seats and small table that swivels from the boot, which feels properly special. Overall, there’s little to excite those who really love cars, but for what would have been laughed off as an unthinkably absurd idea 10 years ago – a Rolls Royce offroader – it doesn’t devalue the brand name, and it’s not a dog, so I’m sure the sheikhs of the world will be more than happy with their new run about.

  • MJ Coffey

    Brutalism at its best. I like it!

    • S3XY

      Yay! Another ugly gas guzzling box!

  • disqus_83g6mJmr6l

    to the ‘cool wall’!

  • Nathan

    Front needs to be more Phantom-ish but I’m sure would look different in life. I love the rear… I wonder of the dash will be similar to the new Ghost when that comes out. Its priced more than the Ghost which surprised me…

  • Zandit75

    SOos this built on same underpinnings as the upcoming BMW X7, or it’s own platform?

    • Dings

      Own RR platform

      • Moveon Libtards

        Still German owned…

    • Elmediterraneo

      That’s Rolls-Royce’s own version of BMW’s CLAR architecture for RWD based cars.
      Specifically optimized for Rolls-Royce characteristics and it’s called “the architecture of luxury” not a MLB or MSB thing from the Volkswagen group for some peasant’s Bentley…

      • Moveon Libtards

        Still a German, not British, company…

  • Dennis James

    I like the fact that it doesn’t look “similar” to other cheaper SUVs (like the Bentley Bentayga), but has its own very distinctive style. It also looks quite good !

    • Waleesa1

      The rear three-quarters is very similar to the current Range Rover.

  • Necmy

    i think roofline is too high to have sporty looking. the rest is classic RR…

  • dufonrafal .

    At least the Cayenne and even more the Range Rover have a deeper wading depth, but then, maybe Rolls Royce doesn’t see them as “Luxury”.

  • Elmediterraneo

    May 10th 2018, the day that made the Bentley Q7 ehm… I mean Bentayga looked like a peasant’s car…
    I love Bentley and Volkswagen group’s other luxury brands just kidding…

  • HG504

    Looks hideous

  • erly5

    Was not expecting to like this. Pleasantly surprised.

  • Auf Wiedersehen

    Another horrendous SUV in a sea of horrendous SUVs.

    • Bash

      its a horrendous sea tbh. lol

    • Shahul Usman

      yup

  • Move over Range Rover, ya heard? ..This is the Ayatullah of SUV’s

  • salamOOn

    this is really bad….

  • Puddingpopper

    Sad day when you get a digital cluster in your $325,000 luxury SUV

  • dumblikeyou2

    Looks aftermarket AF.

  • Lyonel Baratheon

    50/50.
    Not so brilliant, like Putin’s car 🙂

  • Ruel Lewis

    What a huge disappointment. They could’ve done so much better.

  • JonPaul

    Nice looking unit until someone dubs it up.

    • LWOAP

      Mansory body kits are on the way and loads of carbon fiber.

  • Nordschleife

    It looks as expected but it looks good to me. Love the partition from the rear seats to the boot space. It looks really nice in red which I am surprised they went with this color. I think the execution could’ve been a whole lot worse so it’s a win for me.

  • Toss

    That asymmetric watch from the dashboard looks like the back of the LR Discovery…

  • haudit

    I really with they’d integrate the door lock cylinder into the huge chrome door handle. I know it’s something of a Rolls-Royce trademark by this point, but the only other cars I can think of with a separate lock cylinder are bargain bin stuff like Dacias and the Renault Twingo.

  • TrevP

    Not to shabby. Needs to grow on me a little bit. With that being said, I’d still take a Ghost over any other Rolls

  • LWOAP

    It actually looks better now without the camo. I thought it was going to look like a brick.

  • Jay D

    Wow, this is gonna sell so well and rightfully so.

  • Victor Ferreira

    To be honest? I’m pleasantly surprised. Wouldn’t choose this over a regular Rolls, but this looks ten times better than that monstrosity Bentley calls the Bentayga.

  • Subi-Rubicon1

    Job well done RR.

  • Tumbi Mtika

    To say I love this would be an understatement.

    Wow, what an SUV. And the suicide doors!!

    This is the Rolls-Royce of SUVs.

  • DR.FUNK

    Good job…really nice.
    Gotta figure the order books will be full for this puppy.
    Gotta figure the lots will be full with steeply discounted Bentayga trade-ins.

  • Enter Ranting
  • Enter Ranting

    A Volvo that ate an Escalade.

  • S3XY

    Only to be seen in Beverly Hills. Doing pulls on Rodeo. After that we’ll all forget about it.

  • Honda NSX-R

    Personally I think there’s something lacking in the exterior styling, it doesn’t look complete. Maybe it needs a front end that looks more like the new Phantom? Oh well, it’ll probably grow on me

    • Autoexperte

      it lacks fancy

  • Craig

    The more I look at it – the more I like it.

  • klowik

    who is going to take a Rolls Royce offroad except those Saudi princes??

  • JISIPO

    I really like it!

  • HOMELY. IT’LL BE INTERESTING TO SEE WHAT IT CAN DO.

  • Six Thousand Times

    Gaaack!

  • MarketAndChurch

    I absolutely love this thing. I wish more SUV’s looked like this. My favorite feature would be the huge expansive windows, outlined nicely in chrome, and that huge d-pillar at the end, finishing off a clean design.

    Not a huge fan of the front-end, though it does a good job of looking like a Rolls.

  • Looks almost finished.

  • Vassilis

    I’d still go for the Wraith or the Ghost but it does look cool.

  • Distractions for plebs

    Hahahahaha

    Roof rails…..the PA’s vehicle carries all my stuff.

    Panoramic sunroof….Can’t beat the view from my real panoramic windowed villas and infinity pools.

    Too expensive…..it’s cheaper than my visit to my jewellers.

    Ugly….doesn’t matter when the occupant in the adjoining seat is a real beauty.

  • ErnieB

    Don’t insult a beautiful car like that..lol

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