Genesis Tops J.D. Power’s Annual Appeal Study, Leaves Porsche In Second Place

Genesis finished at the top spot in J.D. Power’s annual appeal study among all brands. Porsche finished in second place, with BMW, Lincoln and Mercedes next on the list.

This is the first time for Genesis to score the top position in J.D. Power’s 2018 Automotive Performance, Execution and Layout study, which measures the vehicle owners’ emotional attachment and excitement with the vehicle across 77 different areas, scored on a 1000-point scale.

Compared to last year’s results, Genesis’ score jumped by 15 points, to a total of 884. The now standalone Korean brand also topped this year’s J.D. Power’s quality study.

Porsche scored one point less than last year, for a total of 883, while BMW saw its performance rising by eight points, to 863. Lincoln also scored significant gains this year with 861 points, helped by the Navigator which received the highest score – 915 – of any model in the survey.

The bottom of the list features Mitsubishi, Mazda, Jeep, Subaru, Nissan and Hyundai. Despite finishing dead last, Mitsubishi was the most improved brand in this year’s survey, improving its score by 33 points.  Jaguar posted the biggest decline, losing 11 points since last year, but its 827 points place it in the 12th position of the list from the top.

J.D. Power’s appeal study is based on feedback from around 68,000 owners of new 2018 models who participated after 90 days of ownership.

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  • botornot387

    This is already a dead study to me, when its about appeal and it Genesis tops it. Not knocking Genesis, but they have two current available models who are comparable to a piece of toast, i.e. they are boring and upstaged by their challengers.

    • Dr Professor Weezle Eye

      Agreed… I like Challengers too.

      • Honda NSX-R

        Eh I’m more of a Mustang kind of guy but Challengers are pretty cool too

    • Justin Spencer

      I don’t know, I’ve pulled up next to a few G80’s and they’re surprisingly very striking in person. You definitely can’t get an A6, E-Class or 5-series for the same price either. I’d say they’re more of a gourmet piece of toast lol

      • botornot387


  • Dr Professor Weezle Eye

    Genesis & Lincoln, so hot right now! Genesis & Lincoln!

    • assassingtr

      Why do I picture Mugatu saying this?!

      • Dr Professor Weezle Eye

        : )

  • Merc1

    Very “nice” cars, this study doesn’t mean anything though.


  • Honda NSX-R

    So how is Genesis at the top, yet Hyundai at the bottom of this study? 🤔

    • Dr Professor Weezle Eye


      • Honda NSX-R

        Wizadry indeed.

    • Dude

      Hyundai still has a stigma. Genesis is new and came out of the gate swinging. Just wait until they release and SUV. I already see G80s semi-daily but the GV80 will be near ubiquitous.

      • Honda NSX-R

        Yeah G80s are pretty common around where I live too

  • assassingtr

    Did the Study involve copious amounts of drugs and bribery? How did they even come to this conclusion. There is absolutely nothing in the Genesis production lineup that is desirable.

    • ErnieB

      Lots of free Soju!

  • Dude

    Pretty obvious outcomes tbh

  • Six_Tymes

    even with those ugly tack on design nav screens

  • baofe

    Their cars compete in different market. Someone looking to buy a G70 is cross shopping a BMW 3, Mercedes C, or an A4. All of which score lower than Genesis in this study.

  • Marty

    So many comments and so little insight in what the study is even about.

  • DMax

    I bet Aztec owners really love their car too.

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