Toyota has just launched a new marketing campaign for the all-new 2019 Avalon, aimed at reminding the public that life can sometimes be about adventure, spontaneity and playfulness.
The goal is also to convince audiences that the new Avalon is all they need in order to “get more out of life”. Not something one could say about the previous iterations, though thankfully, Toyota fully redesigned the Avalon using the TNGA platform, making it more competitive than ever.
“The Toyota team has transformed the driving experience for our flagship sedan to set a new standard for the premium segment and satiate drivers’ desire for authenticity, spontaneity and exploration,” stated Toyota marketing exec, Ed Laukes.
The name of this new marketing campaign is ‘Serious Play’ and it features multiple 30-second TV spots. The ones called ‘Let’s Race’ and “Trojan Horse’ were directed by Craig Gillespie, known for his work on the award-winning film ‘I, Tonya’, whereas ‘Catch Me If You Can’ was directed by Daniel Azancot, who has also worked with VW.
Additional elements of the ‘Serious Play’ campaign will include dynamic digital, audio and print ads in high profile publications, while cinema goers can also expect to see the 2019 Avalon on the big screen during commercials throughout the summer.
As for what makes the 2019 Avalon an impressive offering, apart from the all-new platform that promises much improved dynamics, it’s features such as the Adaptive Variable Suspension and connectivity that includes Apple CarPlay and Amazon Alexa.