Hyundai Santa Cruz Pickup Slated For 2020 Launch, Could Start Under $19,000

The Santa Cruz concept is inching closer to production as the CEO of Hyundai Motor America has confirmed the model is slated to be launched in 2020.

Speaking with The Detroit Bureau, Kyung Soo Lee said “We just had a meeting to look at the design” and the plan is to “launch it, in the U.S. market, in 2020” or shortly thereafter. The executive was tight-lipped about additional information, but the publication is reporting the company is working on locking down the truck’s final design and specifications.

While a lot of questions remain, it appears the production model will follow in the footsteps of the concept and be a lifestyle vehicle like the Honda Ridgeline. As part of this effort, the truck will be based on a crossover platform instead of an all-new body-on-frame setup. This should save on development costs and give the Santa Cruz a more car-like ride.

While the concept featured a diesel engine, one isn’t expected to be offered on the production model. Instead, the report suggests the pickup could be offered with either a turbocharged 1.6-liter four-cylinder or a naturally-aspirated 2.4-liter four-cylinder. The larger engine produces 185 hp (138 kW / 187 PS) and 178 lb-ft (241 Nm) of torque in the Sonata, while the turbocharged unit develops 201 hp (149 kW / 203 PS) and 195 lb-ft (264 Nm) of torque in the Elantra Sport.

Little else is known about the truck, but insiders have reportedly told the publication that the Santa Cruz’s design will echo crossovers instead of traditional pickups. It remains unclear how much of the concept’s styling will carryover, but its knockout design still looks good nearly four years later.

One of the more interesting items in the report is the suggestion that Hyundai is targeting the Santa Cruz at consumers who are under 30 years old. To help appeal to these buyers, Hyundai will reportedly keep prices affordable.  This could mean the truck will undercut the Nissan Frontier which starts at $18,990.

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  • Хиллари сосет киску

    If they keep this close to concept design, and under 20k, their only problem will be manufacturing capacity!

  • Six_Tymes

    if it looks like that, which i know it wont, but IF it did and it starting price was under 19, every new car, suv, truck buyer on the planet would buy one, Hyundai would not be able to supply enough. that would be great! but of course that will never happen.

    • Larry Qualls

      Never, ever, ever!!!

      • Six_Tymes

        reverse physiology, just in case someone higher up the ladder at Hyundai sees these posts.

        it is one of the most stunning designs iv seen, and if they did release it looking as good as these renders, and starting price under 19? people would go gang busters buying them, including me.

        • Liam Paul

          hyundai tends to come closer to their concepts then most automakers. I dont think the door design could work on a truck that is going to cost under 19k but most the shape of the concept I bet would work, also expect it to have design cues from the new santa fe, 18 sonata and 19 elantra

          • Larry Qualls

            Just build the concept and you’ll be “the years best dressed”! Dont water it down and include all of those you for mentioned in the design.

        • Larry Qualls

          I totally agree with every sentiment Six! Hyundai has a lot to prove, so they may just drop the bomb as-is, and at that amazing price!!! This design puts Ranger, Colorado etc. to shame!

  • Zandit75

    I’d be all over this if it ever makes it to Australia. Unfortunately, at this point it sounds like a US only offering.

  • WalthamDan

    Its sad knowing the production version will be a snore

  • schnittz

    Although Hyundai came a long way since I was a kid, but it left me lifelong bitterness.
    Idk why so many people are exited about a a car with a bed (can’t call it a truck, ridgeline too). Because it’s 19k? screw that! I’d rather buy a real truck!

    • rodriguez256

      Some people don’t need the ruggedness of a traditional truck. Most people I know who own trucks use them mainly for regular road and hauling use. So trucks like this that drive ion the smoother side of the spectrum will do many people just fine.

      • schnittz

        If you need a truck, it needs to be rugged! Otherwise why would you want to transport your groceries in a bed?

        • rodriguez256

          you can transport groceries in the back seat. A truck doesn’t need to be rugged, it just needs to fit the needs of the owner. Not everyone needs the 4X4 configuration or body on frame setup. This is more evident by people who occasionally need to have a bed for transporting. Not everyone transports large objects everyday. There’s more than one type of buyer.

          • schnittz

            In this case you need a CUV with chopped off back portion of the roof? And your back seat becomes a luggage compartment? Yes I agree that I’ll haul a box of tampons just fine!

          • rodriguez256

            I really don’t understand your point of view. A non rugged truck simply answers and addresses what people need out a smoother riding less off road oriented truck. You’re trying to create a problem to pigeon hole your dislike for those types of trucks. It’s easy still what you like and let people have more choices on what they want to buy. I’m really not sure why this affects you so much.

          • schnittz

            I’m trying to understand why someone could be excited about this type of product and a company known for not so reliable vehicles. If you’ve drove late model trucks, you’d know that they’re not only rugged but also very comfortable to drive, can achieve over 30MPG and haul and/or tow. So why would one be excited about a CUV that can’t haul or tow and about same size as much more capable BOF midsize trucks?

  • Jerry Hightower

    I’d be interested! I don’t need a truck that will haul or tow a million pounds or go 150mph!

  • javier

    lol it has a 3 foot bed, that should be really useful and very functional, not

    • Raul


      • javier

        oh come on – the bed is slightly longer than the wheel’s diameter

    • bd0007

      The production version will be different; and plus, the concept had an extending bed.

  • Swagger

    Both Chrysler and GM had similar aspirations when the introduced the PT Cruiser and the HHR, respectively. Both found that instead of attracting actual youth, they ending up attracting youthful geriatrics. Cheap transportation has quite an appeal to retirees living on pensions.

    • Craig

      Youth is wasted on the young!

  • Paul

    If they keep everything from the rear wheels forward as close to this as possible it would be awesome. It does need a real bed back there and not something that is 3-5 ft. long like it looks to be.

  • botornot387

    This is hot, better than most Hyundai designs. Just skip the Elantra-esqe taillights and get it out on the roads!

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