MINI Introduces Value-Focused 2019 Oxford Edition

Special edition MINIs tend to be outrageously expensive and this year’s JCW Hardtop International Orange Edition carried a base price of nearly $40,000 before options and destination charges were factored in. Thankfully, MINI has gone in another direction with the 2019 Oxford Edition which costs about half as much as the aforementioned model.

Designed to appeal to college students and recent graduates, the Oxford Edition starts at $19,750 for the three-door hatchback and $20,750 for the five-door model. Of course, that’s excluding an $850 destination and handling fee.

While the prices are relatively low, the model comes with $6,900 worth of optional equipment as standard. The company didn’t release detailed specifications, but confirmed the car has a panoramic moonroof and 17-inch alloy wheels with either a silver or black finish.

Most of the upgrades occur in the interior as drivers will find heated front seats, an anthracite headliner and a MINI Connected infotainment system with a 6.5-inch display. The model also features MINI Teleservices, a rear-view camera and park distance control.

Power is provided by a 1.5-liter TwinPower Turbo three-cylinder engine that produces 134 hp (100 kW / 135 PS) and 162 lb-ft (219 Nm) of torque. It is paired to a standard six-speed automatic transmission, but a six-speed manual is also available. With the latter gearbox, the three-door hatchback can accelerate from 0-60 mph (0-96 km/h) in 7.4 seconds and return up to 32 mpg highway.

Now for the bad news. The model is only available to students who are currently enrolled in an accredited two- or four-year college or university. MINI will also make the car available to students enrolled in post-bachelor degree programs as well as graduates who completed their degree within the past year.

The MINI Oxford Edition is currently available at dealerships and MINI USA’s Randy Clements said it “represents a tremendous value for college students and recent graduates who are looking for a fun, stylish car that won’t break the bank.”

  • NissLover

    I think this is a pretty cool thing aimed to give college students and recent grads a break on a pretty nice new car. I wouldn’t be surprised if other manufacturers follow suit. It is a good way to initiate brand loyalty and secure some future return buyers. Smart.

    • Andrewthecarguy

      Exactly. Once you fall in love with MINI its hard to let go. Been hooked since 2015 🙂

  • ME

    Still no starard HID lights and no blind spot warning. You really want novice drives not to have these features?

    • I’m so-so on blind-spot but LED headlights is a luxury item that wouldn’t fit within the pricing of the ‘Oxford. Ideally, rear-parking sensors and AEB would suffice.

      • ME

        Trust me, they can afford it.

    • adbt20

      Novice drivers, like any other driver, should be able to drive safely without HID lights or BSW, imo.
      To hell with all the safety features!

      • exeptor

        In general – yes, all these safety stuff really don’t help as people actually let them do the job and never really focus 100% on driving. But you have to keep in mind that so many people which shouldn’t touch a steering wheel at all get driving license, so I really prefer that there is at least some computer to have interaction with the other cars and probably prevent accidents from time to time.

        • adbt20

          I hear you man; I want to agree but I cannot!
          I believe in tackling the real problem, the root cause, and I can see we both understand what that is: some ppl should just not be driving, aka we need to train drivers better…
          And sadly, humans will not react, will not change unless really bad events happen. So I say remove safety features and let people value their responsibility?

          But dont worry, my rationale will never get popular backing!

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