• The Land Cruiser FJ launches in the Japanese market.
  • The ladder-frame SUV gets a 2.7-liter engine and 4WD.
  • Priced at ¥4,500,100 ($28,500), it matches the RAV4.

The smallest Land Cruiser yet has a number on the windshield. Toyota has officially launched the Land Cruiser FJ in Japan, offered in a single fully-loaded trim with one powertrain priced from ¥4,500,100, or about $28,500 at current rates.

That figure puts the FJ in the same neighborhood as the cheapest RAV4 Hybrid in Japan, specifically the Adventure trim. Within the Land Cruiser family itself, the math gets more interesting. The FJ undercuts the classic 70 Series by ¥299,900 ($1,900) and the larger 250 Series by ¥1,279,300 ($8,100), making it the most accessible way into a nameplate that usually demands a lot more.

More: The Corolla Turns 60 And Toyota Picks Sport Over Nostalgia In Japan

The VX trim arrives with Bi-Beam LED headlights and 18-inch alloy wheels finished in Matte Black. Five paint options are on the menu, including the Smoky Blue shown in the press images.

Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size

Inside, the FJ comes one way: black, with synthetic leather. The standard kit list includes a 7-inch digital instrument cluster, a 12.3-inch infotainment screen, heated seats, a heated steering wheel, and Toyota Safety Sense. Nothing here is going to surprise anyone who has sat in a current-generation Toyota in the last three years

Built On The Hilux’s Bones

Underneath sits the IMV ladder frame, the same one holding up the Hilux pickup. The Japanese-market version stretches 4,575 mm (180.1 inches) end to end on a 2,580 mm (101.6 inches) wheelbase. That actually gives it a tighter footprint than the latest sixth-generation RAV4, which stretches up to 4,645 mm (182.9 inches) in length and rides on a 2,690 mm (105.9 inches) wheelbase.

Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size

The only powertrain option available at launch is a naturally-aspirated 2.7-liter four-cylinder engine producing 161 hp (120 kW / 163 PS) and 246 Nm (181 lb-ft) of torque. The non-electrified unit is paired exclusively with a six-speed automatic transmission and a standard part-time 4WD system with a rear differential lock.

More: Toyota’s Most Powerful Land Cruiser Ever Is A $112K Hybrid Americans Can’t Buy

While Toyota is keeping its cards closed about future plans, reports point to the potential addition of a mild-hybrid 2.8-liter turbodiesel joining the Land Cruiser FJ lineup, though not before 2029.

Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size

For those looking to enhance the FJ’s capability or style, there are plenty of accessories from Toyota, ARB, and Modellista for both the exterior and the interior. Options include roof racks, side steps, rugged bodykits, custom alloy wheels, and various storage solutions.

More: The Land Cruiser 70 Was Built For The Outback, Toyota Just Made One For The City

Toyota has also pulled the wraps off the Land Hopper, a foldable three-wheeled electric mobility device pitched as a companion to the FJ itself. It lands in spring 2027, with pricing to follow.

Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size
Toyota’s $28,500 Land Cruiser FJ Matches A RAV4 On Price, Not On Size

The Japanese launch of the Land Cruiser FJ follows its earlier arrival in Thailand which is also the home of production. The Thai-spec model is priced at 1,269,000 Baht ($39,200), or a full $10,700 more expensive compared to the Japanese equivalent which starts at ¥4,500,100 ($28,500).

More: Toyota’s Record Sales Year Couldn’t Outrun Trump’s $8.8 Billion Tariff Bill

The baby Land Cruiser will also be sold in South Africa, the Middle East, Southeast Asia, Latin America, and India. Europe and North America are off the table due to emission regulations and import tariffs respectively.

Below you can watch the official videos showing the highlights of the new Land Cruiser FJ.